Marketing for Leisure and Tourism

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9780131509887: Marketing for Leisure and Tourism
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Marketing for Leisure and Tourism This book provides a sound under-pinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organisations and activities. Tourism is dealt with as an integral part of the leisure market rather than as a separate phenomemon. Coverage is given to the need for public and voluntary organisations to become more marketing-oriented, as well as designing and delivering service quality.

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Michael Morgan
Published by Pearson Education (US), United States (1996)
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Book Description Pearson Education (US), United States, 1996. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Marketing for Leisure and Tourism This book provides a sound under-pinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organisations and activities. Tourism is dealt with as an integral part of the leisure market rather than as a separate phenomemon. Coverage is given to the need for public and voluntary organisations to become more marketing-oriented, as well as designing and delivering service quality. Seller Inventory # AAV9780131509887

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Book Description FT PrenticeHall, 2016. Paperback. Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Seller Inventory # ria9780131509887_lsuk

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Book Description Pearson Education, 1996. PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # LQ-9780131509887

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Book Description Pearson Education (US), United States, 1996. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Marketing for Leisure and Tourism This book provides a sound under-pinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organisations and activities. Tourism is dealt with as an integral part of the leisure market rather than as a separate phenomemon. Coverage is given to the need for public and voluntary organisations to become more marketing-oriented, as well as designing and delivering service quality. Seller Inventory # AAV9780131509887

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Morgan, Michael
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Book Description Prentice Hall, 1996. Paperback. Condition: Brand New. 344 pages. In Stock. Seller Inventory # zk0131509888

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Book Description Prentice Hall, 1996. Condition: New. book. Seller Inventory # M0131509888

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Book Description FT PrenticeHall, 1996. Condition: New. This item is printed on demand for shipment within 3 working days. Seller Inventory # GM9780131509887

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