No Such Thing as Over-Exposure: Inside the Life and Celebrity of Donald Trump - Hardcover

Slater, Robert

Hardcover

ISBN 10: 0131497340 ISBN 13: 9780131497344

Publisher: Pearson FT Press, 2005

Synopsis

The First Deep Look at Donald Trump — Now Reissued

In the wake of his incredibly successful TV show, The Apprentice, Donald Trump went beyond celebrity to an outsized American figure and icon. At that time, nobody had ever fully captured the man so Robert Slater set out to reveal the man in full. In 2005, Slater convinced Trump to give him unprecedented access: over 100 hours of private conversations and meetings. Wherever Trump went, Slater was there: as a 'fly on the wall' at secret deal-making sessions, on a Gulfstream jet trip to the dedication of Trump's newest skyscraper, everywhere. Slater interviewed 150 Trump employees and colleagues -- even top competitors such as Kirk Kerkorian and Steve Wynn. As a result he was able to paint a complete picture of Trump: the businessman and dealmaker, strategist and survivor, celebrity and personality always striving for more attention and success, whatever the obstacles, and now the 2016 Republican nominee for the President of the United States. Learn how Trump transformed himself from an unknown local real estate developer to a global magnate. See how he really does business, discovering lessons that go beyond anything he's let the public see before. Witness his media management...watch him leverage his celebrity to save his casino business from billion-dollar debts, not once but twice. Most remarkable of all, discover how Trump really felt about his celebrity, his empire, his life a decade before announcing his presidential campaign.

 

Robert Slater was born in New York City on October 1, 1943, and grew up in South Orange, New Jersey. He graduated from Columbia High School in 1962 and graduated with honors from the University of Pennsylvania in 1966, where he majored in political science. He received a masters of science degree in international relations from the London School of Economics in 1967. He worked for UPI and Time Magazine for many years, in both the United States and the Middle East.

About this title

About the Author

 

Robert Slater was born in New York City on October 1, 1943, and grew up in South Orange, New Jersey. He graduated from Columbia High School in 1962 and graduated with honors from the University of Pennsylvania in 1966, where he majored in political science. He received a masters of science degree in international relations from the London School of Economics in 1967. He worked for UPI and Time Magazine for many years, in both the United States and the Middle East.

Slater wrote 16 books about major business personalities before his new book on Donald Trump:

• The Titans of Takeover (Englewood Cliffs, NJ: Prentice Hall, 1987).

• Portraits in Silicon (Cambridge, MA: MIT Press, 1987).

• This ... .Is CBS: A Chronicle of 60 Years (Englewood Cliffs, NJ: Prentice Hall, 1988).

• The New GE: How Jack Welch Revived an American Institution (Homewood, IL: Business One Irwin, 1993).

• Get Better or Get Beaten! 31 Leadership Secrets from GE's Jack Welch (Burr Ridge, IL: Irwin Professional Publishing, 1994). This book made the business best-seller list in Japan.

• SOROS: The Life, Times, and Trading Secrets of the World's Greatest Investor (Chicago, IL: Irwin Professional Publishing, 1996). This book profiles superinvestor George Soros, and it appeared on the Business Week best-seller list.

• Invest First, Investigate Later: And 23 Other Trading Secrets of George Soros, the Legendary Investor (Chicago, IL: Irwin Professional Publishing, 1996).

• John Bogle and the Vanguard Experiment: One Man's Quest to Transform the Mutual Fund Industry (Chicago, IL: Irwin Professional Publishing, 1996). This book profiles the most important business figure in the mutual fund field.

• Ovitz: The Inside Story of Hollywood's Most Controversial Power Broker (New York, NY: McGraw-Hill, 1997). This book made the Los Angeles Times and the New York Times business best-seller lists.

• Jack Welch and the GE Way: Management Insights and Leadership Secrets of the Legendary CEO (New York, NY: McGraw-Hill, 1998). This is an updated look at the business secrets of General Electric's chairman and chief executive officer. It made the Business Week and The Wall Street Journal best-seller lists.

• Saving Big Blue: Leadership Lessons & Turnaround Tactics of IBM's Lou Gerstner (New York, NY: McGraw-Hill, 1999).

• The GE Way Fieldbook: Jack Welch's Battle Plan for Corporate Revolution (New York, NY: McGraw Hill, 1999).

• The Eye of the Storm: How John Chambers Steered Cisco Systems Through the Technology Collapse (New York, NY: HarperBusiness, 2003).

• Magic Cancer Bullet: How a Tiny Orange Capsule May Rewrite Medical History (New York, NY: HarperBusiness, 2003), co-authored with Novartis CEO, Dan Vasella.

• The Wal-Mart Decade: How a New Generation of Leaders Turned Sam Walton's Legacy into the World's #1 Company (New York, NY: Portfolio, 2003). A paperback version was published in June 2004.

• Microsoft Rebooted: How Bill Gates and Steve Ballmer Re-Invented Their Company (New York, NY: Portfolio, 2004).

© Copyright Pearson Education. All rights reserved.

From the Back Cover

"The Donald Trump that I have come to know over the years is not easy to capture in a book. It was a pleasure to read Robert Slater's well-researched, fascinating look at what makes Trump tick. Other than reading Trump's own books, there is no better way to find out why Donald is so successful."—Alan "Ace" Greenberg, Chairman of the Executive Committee, Bear Stearns"There is no bigger ego that ever walked this earth than Mr. Trump. Beyond his success as the world's preeminent developer, he's built THE power brand that stands for wealth and success around the world. Slater's book takes us farther inside the Trump mind and modus operandi than anything else to date. I should know. I have worked closely with Donald Trump for years." —Barbara Corcoran, Chairman and Founder, The Corcoran Group, Author of If You Don't Have Big Breasts, Put Ribbons On Your Pigtails"The audacious genius of Donald Trump is fully revealed in Robert Slater's latest book, No Such Thing as Over-Exposure. I've worked for a lot of business titans in my career, including The Donald, and no one understands the power of publicity and the value of a brand better than Mr. Trump. Whether it's a 70-story tower, a reality show or a bottle of water, when Trump affixes his name to a project it turns to gold. This is a must read for all those who want to understand fully the brilliance of our era's best entrepreneurial promoter.—Howard J. Rubenstein, President, Rubenstein Associates, Inc."When I was asked if I would consider writing a brief—100 words or less—endorsement for No Such Thing as Over-Exposure- Inside the Life and Celebrity of Donald Trump, it immediately occurred to me that I could write an endorsement for the book in one word—mastery.Donald Trump is a "master" at everything he does, everything he says and everything he thinks. That is not to say that he hasn't made mistakes or gone through challenging periods in his personal and professional life—he has. However he has brilliantly developed his own personal mastery over it all—the good, the bad and the ugly.You'll read all about his true genius of mastery in Robert Slater's No Such Thing as Over-Exposure- Inside the Life and Celebrity of Donald Trump, who I would also like to add, has mastered the art of writing business biographies."—George M. Steinbrenner, III, Principal Owner New York Yankees"A refreshing antidote to the mumbling modesty that bedevils much of our culture. Trump understands that self-promotion and fame is the best insurance of power already attained. Slater captures this lesson beautifully in this fast-paced, punchy book, packed with interviews, savvy, and insight into one of the phenomena of our age."—Paul Levinson, Professor of Communication and Media Studies, Fordham University; Author of Cellphone- The Story of the World's Most Mobile Medium"Donald Trump is a master of the game. Robert Slater's entertaining book provides an enticing behind-the-scenes look into Donald's unique world. The complete access Donald gave Slater enabled the writer to capture the strategies and thinking behind the key deals and business moves which contributed to Donald's impressive rise. I really enjoyed reading No Such Thing as Over-Exposuremdand I think it will be appreciated by those fascinated by Donald's incredible career."—Preston Robert Tisch, Chairman, Loews Corporation, Chairman and Co-CEO, New York Football Giants"This is a fascinating look at one of today's more interesting and unusual personalities."—Steve Wynn, Owner of Wynn Las Vegas"Much has been said and much has been written about and by Donald Trump. As a friend for over 35 years and as a fellow real-estate developer, I can say without reservation that this book provides unique perspectives on Donald's character and methods that reveal why he is a billionaire. The book is so insightful that I have insisted that my own sons read it so they can begin to understand the Trump Magic."—Richard S. Lefrak, The Lefrak Organization With The Apprentice, Donald Trump has gone beyond celebrity to become a true legend. He's the one billionaire everyone recognizes, the only one whose name is its own global brand. But, for all the ink that's been spilled about him, nobody's ever fully captured the man—until now. Donald Trump agreed to give Robert Slater unprecedented access to his world- over 100 hours of private conversations and meetings. Wherever Trump went, Slater was there- as a "fly on the wall" at deal-making sessions, on Trump's Gulfstream...everywhere. Slater interviewed 150 of Trump's former and present employees and colleagues, even his toughest competitors. Now, he reveals the man in full- the businessman and dealmaker, strategist and survivor, celebrity and personality. You'll learn how Trump transformed himself from an unknown local real-estate developer to a global magnate. You'll see how he really does business, discovering lessons that go far beyond anything he's revealed before. You'll witness his brilliant media management...and watch him leverage his celebrity to save his casino business, not once but twice. Most remarkable of all, you'll discover how Trump really feels about his celebrity, his empire, his outsized American life. Why there's no such thing as over-exposure From celebrity to legend- larger than life—and lovin' it Not just a billionaire- a global brandHow to build a multi-billion-dollar global business on your own nameOne tough hombre- coming back, again and again From $9.2 billion in debts to the Forbes wealthiest American listA "fly on the wall"- watch Trump operate, for real Trump at work- real Trump dealmaking, decision-making, and leadershipThe real Donald Trump- the most revealing Trump profile ever written!Based on an unprecedented 100 hours of private, personal access to Trump...plus over 150 interviews with associates and rivals!The first book to capture all of Trump- executive, dealmaker, strategist, survivor, celebrity, student of the media...and the man behind the legendBeyond the art of the deal- Trump-powered business lessons you won't find in his own books Who is Donald Trump?You think you know. You don't. Even if you've watched The Apprentice. Even if you've read his best-selling books. Want to know what really makes him tick? How he really operates? When Donald Trump heard about the book, he threatened to sue. Then, he changed his mind...and gave Robert Slater more access than any other journalist or author—ever. Slater sat beside Trump at buy-out sessions and building inspections, on his helicopter and jet plane, at QVC and at Apprentice rehearsals. Slater watched Trump in public—and in his most unguarded moments. And Slater talked to everyone...from legendary rival Steve Wynn to publicity-shy Trump family members. The result- the most intimate and powerful Trump profile ever written. This, finally, is the real Trump- totally uncensored, and utterly riveting.
© Copyright Pearson Education. All rights reserved.

Edition details

• Publisher: Pearson FT Press
• Publication date: 2005
• Language: English
• ISBN 10: 0131497340
• ISBN 13: 9780131497344
• Binding: Hardcover
• Edition number: 1
• Number of pages: 272