Consumer Behaviour Canadian Edition

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9780131463042: Consumer Behaviour Canadian Edition

This most popular international undergraduate Consumer Behavior text has been adapted to reflect the Australian Business environment. This edition uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural and decision making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research and problems in performing research. A vivid and lively writing style motivates student interest.

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Schiffman, Leon G.
Published by Pearson Education Canada (2005)
ISBN 10: 0131463047 ISBN 13: 9780131463042
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Leon G. Schiffman
Published by Pearson Education Canada (2005)
ISBN 10: 0131463047 ISBN 13: 9780131463042
New Hardcover Quantity Available: 1
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Irish Booksellers
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Book Description Pearson Education Canada, 2005. Hardcover. Book Condition: New. book. Bookseller Inventory # 131463047

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