Shiffman:Consumer Behav Canada Edc1

3.96 avg rating
( 159 ratings by GoodReads )
9780131463042: Shiffman:Consumer Behav Canada Edc1

This most popular international undergraduate Consumer Behavior text has been adapted to reflect the Australian Business environment. This edition uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural and decision making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research and problems in performing research. A vivid and lively writing style motivates student interest.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace


Schiffman, Leon G.; Kanuk, Leslie Lazar; Das, Mallika
Published by Pearson Education Canada (2005)
ISBN 10: 0131463047 ISBN 13: 9780131463042
New Hardcover Quantity Available: 1
Irish Booksellers
(Rumford, ME, U.S.A.)

Book Description Pearson Education Canada, 2005. Hardcover. Book Condition: New. book. Bookseller Inventory # 131463047

More Information About This Seller | Ask Bookseller a Question

Buy New
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds