Framework for Marketing Management (3rd Edition)

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9780131452589: Framework for Marketing Management (3rd Edition)

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.  

 

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

"synopsis" may belong to another edition of this title.

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Kotler, Philip; Keller, Kevin Lane
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