A Framework for Marketing Management

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9780131452589: A Framework for Marketing Management

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.  

 

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

"synopsis" may belong to another edition of this title.

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Philip Kotler, Kevin Lane Keller
Published by Prentice Hall (2006)
ISBN 10: 0131452584 ISBN 13: 9780131452589
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Kevin Lane Keller; Philip Kotler
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Kotler, Philip; Keller, Kevin Lane
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