Sports Marketing: A Strategic Perspective

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9780131440777: Sports Marketing: A Strategic Perspective

For Sports Marketing courses offered in Business and/or Sports Administration programs.

Keeping pace with the ever-changing environment of the sports world, Matt Shank takes a strategic business perspective and goes behind the scenes of sports marketing.  Fully updated with new examples, the third editon is organized around a strategic marketing process framework and gives extensive treatment to understanding consumers as spectators and participants, as well as planning the sports marketing mix (product, price, promotion, and place).   Also a popular choice because it offers more teaching resources than any other sports marketing/management textbook.

"synopsis" may belong to another edition of this title.

From the Back Cover:

What makes this Sports Marketing textbook different?

  • Business Perspective
  • Strategic Approach
  • Spotlight on Ethics
  • The Most Current Examples

Teaching resources available at www.prenhall.com/shank

"About this title" may belong to another edition of this title.

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