For undergraduate and graduate courses in international business and international management. (Hardback, Comprehensive)
A survey of the discipline, this book breaks International Business into the various business functions. The appeal of this book tends to be with professors who have a stronger management perspective in International Business rather than an economic focus.
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Bring the world into focus...
Forecast 2003 updated edition―offers new examples throughout the text and additional coverage including international networking, the effects of 9/1 1, the introduction of the euro and more!
From supply chains to retail outlets, business activities are increasingly wired and global. To be prepared for this international marketplace, you must understand traditional business functions as they are influenced by geography, culture, and technology.
In the third edition of their internationally popular text, Ricky W. Griffin and Michael W. Pustay illustrate how successful managers must function in a competitive world.
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