Excellence in Business Communication

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9780131419650: Excellence in Business Communication

For one-semester courses in Business Communication and Business Writing offered in the departments of Business, English, and Speech Communication.

Excellence in Business Communication is a compelling model of today's most effective instructional techniques. Students can experience business communication first hand through a variety of highly involving simulations, activities, and real-world examples that no other textbook matches.

This textbook offers an extraordinary number of devices to simplify teaching, promote active learning, stimulate critical thinking, and develop career skills. That's why it's the most effective teaching and learning tool you'll find for a business communication course.

"synopsis" may belong to another edition of this title.

From the Back Cover:

Mastering Business Communications, Perils of Pauline, Version 2.0, updates and improves the popular Perils of Pauline CD-ROM. Students follow the ups and downs of a fictional character, Pauline Peterson, in her first job after graduating from college. Students watch Pauline as she faces a variety of crises at work, then they help her meet these challenges through interactive exercises. Students will see the positive consequences when Pauline puts her business communication know-how to work. They'll also see the sometime humorous, sometime difficult, consequences when she fails to meet these challenges.

This dramatic, informative, and stimulating CD covers the following topics:

  • Conducting a Meeting
  • Verbal and Nonverbal Communication
  • Intercultural Communication
  • Using E-Mail Effectively in Business
  • Brainstorming Sessions
  • Listening Skills
  • Persuasive Messages
  • Succesful Résumés
  • The Job Interview
  • Giving a Formal Speech
  • Writing Bad News Messages
  • Resolving Conflict

"About this title" may belong to another edition of this title.

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Thill, John V.; Bovee, Courtland L.
Published by Prentice Hall (2004)
ISBN 10: 013141965X ISBN 13: 9780131419650
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Thill, John V.; Bovee, Courtland L.
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Thill, John V.; Bovee, Courtland L.
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Book Description Pearson / Prentice Hall, Upper Saddle River, New Jersey, 2004. Soft Cover. Book Condition: New. Sixth Edition: Third Printing. 8.5 x 11 in.: 656 pages. Includes "Student Guidebook to Resources and Citation". Books were removed from publisher's shrinkwrap to confirm description information, so are in Brand New condition. Scarce, Out Of Print, Book. "This best-selling book captures the dynamics of business communication as no other on the market does. It presents the subject in a fascinating way, powerfully stimulating and motivating readers; this book gives the foundation for excellent, effective, and practical business communication. By offering "On the Job" simulations that feature actual companies, readers apply business communication concepts to real situations and sharpen their problem-solving skills. Incorporating a three-step approach to writing (planning, writing, and completing business messages), Excellence in Business Communication covers letters, memos, e-mail and other brief messages, reports and oral presentations, and employment messages (including resumes and application letters). With its helpful appendices and a "Handbook of Grammar, Mechanics, and Usage," this a must-have desk reference for anyone responsible for writing business letters, e-mail, memos, and reports.". Bookseller Inventory # 007403

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