For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation. This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/graduate elective courses in Marketing of High-Tech Products, as well as 'technology centric' courses in Marketing Management, Business-to-Business Marketing and New Products.
"synopsis" may belong to another edition of this title.
Ideal for those interested in learning about Marketing of Technology and Innovation, as well as Marketing Management, Business-to-Business Marketing, New Product Development, E-commerce and Internet Marketing.
Useful in college curricula, technology institutes, engineering management programs, bio-technology centers, and/or telecommunications programs, executive education courses, training programs in high-tech firms, and technology incubators.From the Author:
A key contribution of the book are the Technology Expert’s "Views from the Trenches." High-tech marketing experts from Intel, IBM, Agilent, Foveon, Hewlett-Packard, and others, offer their insights about best-practices marketing in their companies.
Each chapter also features marketing implications for new technologies, such as RFID chips, nano-technology, Wi-Fi, and others.
"About this title" may belong to another edition of this title.
Book Description Prentice Hall. Hardcover. Book Condition: New. 0131411683 . Bookseller Inventory # GAT2533DBGG060217H1355P
Book Description Prentice Hall, 2004. Hardcover. Book Condition: New. book. Bookseller Inventory # 0131411683
Book Description Prentice Hall, 2004. Hardcover. Book Condition: New. 2. Bookseller Inventory # DADAX0131411683
Book Description Prentice Hall, 2004. Hardcover. Book Condition: New. Bookseller Inventory # P110131411683
Book Description Hardcover. Book Condition: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 0131411683BNA
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801314116851.0
Book Description Prentice Hall. Hardcover. Book Condition: New. 0131411683 New Condition. Bookseller Inventory # NEW6.0047232