Guide to Managerial Persuasion and Influence (Guide to Business Communication Series)

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9780131405684: Guide to Managerial Persuasion and Influence (Guide to Business Communication Series)

For courses in Business Communication and Managerial Communication.

This brief, student-friendly guide focuses on the kinds of persuasion employed by business people in their day-to-day work. It considers such factors as organizational relationships, culture, and the context of persuasive communication.

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From the Back Cover:

This concise, practical book is written for you if you want to persuade and influence other people in business—how to...

  • Appeal to and motivate different kinds of people
  • Enhance your credibility
  • Develop your working relationships
  • Be influential within an organizational hierarchy
  • Gain compliance and agreement with your ideas
  • Influence superiors, subordinates, and customers
  • Make your points logically
  • Persuade in different organizational or country cultures
Like all the books in the Prentice Hall Series in Advanced Business Communication, this book is...
  • Brief: summarizes key ideas only
  • Practical: offers clear, straightforward tools you can use
  • Reader-friendly: provides an easy-to-skim format

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