Marketing of High-Technology Products and Innovations

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9780131364912: Marketing of High-Technology Products and Innovations

For undergraduate and graduate courses on marketing high-tech products

 

Provide your students with the vital information they need to successfully market high-tech products. 

 

Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

 

The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices. 

"synopsis" may belong to another edition of this title.

Product Description:

New, ship fast, delivered in 5 days in UK. No PO Box.

Review:

"The highlights and comments from business executives and other sources were especially insightful." ― Ashok Gupta, Ohio State University

"Clearly the most effective academic book on the market for teaching marketing strategies that are unique to organizations that are substantially impacted by technology." ― Jim Simpson, University of Alabama Huntsville

"Path breaking, practical, and up-to-date. Squarely aimed at the engineer-marketer in the trenches." ― Edward E. Rigdon, Georgia State University

"Provides excellent examples and cases which illustrates concepts and theories in the text." ― Raj Rakhra, University of Washington Business School

"A very good book with a tremendous depth of reference." ― Dan Maher, ACT Venture Capital

"About this title" may belong to another edition of this title.

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Jakki J. Mohr, Sanjit Sengupta, Stanley F. Slater
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Jakki J. Mohr
Published by PIE (PS) (2009)
ISBN 10: 013136491X ISBN 13: 9780131364912
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Book Description PIE (PS), 2009. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![4912sPSMarketHighTechno]. Bookseller Inventory # 013136491x02594

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