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Sports Marketing: A Strategic Perspective: International Edition - Softcover

 
9780131293854: Sports Marketing: A Strategic Perspective: International Edition
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For Sports Marketing courses offered in Business and/or Sports Administration programs.

Keeping pace with the ever-changing environment of the sports world, Matt Shank takes a strategic business perspective and goes behind the scenes of sports marketing.  Fully updated with new examples, the third editon is organized around a strategic marketing process framework and gives extensive treatment to understanding consumers as spectators and participants, as well as planning the sports marketing mix (product, price, promotion, and place).   Also a popular choice because it offers more teaching resources than any other sports marketing/management textbook.

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From the Back Cover:

What makes this Sports Marketing textbook different?

  • Business Perspective
  • Strategic Approach
  • Spotlight on Ethics
  • The Most Current Examples

Teaching resources available at www.prenhall.com/shank

About the Author:
Matthew D. Shank is Dean, School of Business Administration and Professor of Marketing University of Dayton.

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  • PublisherPearson
  • Publication date2004
  • ISBN 10 0131293850
  • ISBN 13 9780131293854
  • BindingPaperback
  • Edition number3
  • Number of pages624
  • Rating
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9780132285353: Sports Marketing: A Strategic Perspective: United States Edition

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ISBN 10:  ISBN 13:  9780132285353
Publisher: Pearson, 2008
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  • 9780138137458: Sports Marketing: A Strategic Perspective: International Edition

    Pearson, 2008
    Softcover

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