Strategic Analysis and Action

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9780131278226: Strategic Analysis and Action

Designed to complement case analysis in university and professional strategic management courses.

This book aims to develop the basic general management skills required to understand a business, sense the opportunities and problems that it faces, deal effectively wth strategic decisions, and set in place the people and operations to implement those decisions. The authors have focused on analytic concepts that contribute to a practical understanding of specific strategic issues; these concepts are linked into a comprehensive framework that helps students learn to set priorities for both analysis and action.

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Crossan, Mary M.; Fry, Joseph N.; Killing, J. Peter
Published by Prentice Hall (2004)
ISBN 10: 0131278223 ISBN 13: 9780131278226
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Book Description Prentice Hall, 2004. Paperback. Book Condition: New. 6. Bookseller Inventory # DADAX0131278223

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Crossan, Mary M.; Fry, Joseph N.; Killing, J. Peter
ISBN 10: 0131278223 ISBN 13: 9780131278226
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Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801312782261.0

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