Principles of Marketing: Student Study Guide

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9780131268760: Principles of Marketing: Student Study Guide

A one-of-a-kind companion for students.  Includes detailed chapter outlines, student exercises, plus exercises correlated to award-winning print advertisements.  This guide serves as a great review tool in preparing for exams.

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Kotler, Philip
Published by Prentice Hall (2005)
ISBN 10: 0131268767 ISBN 13: 9780131268760
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