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For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.
This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice.
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From the Back Cover:
READ ABOUT
- Nokia's successful Segmentation Approach and resulting cell phone offerings
- eBay's alternative market-entry options in Latin America
- Nintendo's launch of Game Boy Color
- Gateway Inc.'s controversial multi-channel strategy
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date2003
- ISBN 10 0131230301
- ISBN 13 9780131230309
- BindingPaperback
- Number of pages704
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Strategic Marketing Problems: Cases and Comments: International Edition
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Book Description Softcover. Condition: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Petite(s) trace(s) de pliure sur la couverture. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Slightly creased cover. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-841-253
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Book Description Softcover. Condition: Très bon. Légères traces d'usure sur la couverture. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Slight signs of wear on the cover. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-841-420
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Book Description Softcover. Condition: Très bon. Ancien livre de bibliothèque. Traces de pliures sur la couverture. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Traces of creases on the cover. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-949-912
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