Electronic Commerce: International Edition

 
9780131229020: Electronic Commerce: International Edition
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Intended for the first course any student will take on e-commerce.

The coverage of this paperback text provides the latest information in e-commerce to teach students how to build a successful e-business. This text brings students through the entire process of e-commerce―from strategic planning to actual fulfillment―using a student-friendly writing style to explain the technology of the Internet. Manageable for the undergraduate student, Electronic Commerce’s 16 chapters provide the technical, operational, and managerial details necessary for student success.

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From the Back Cover:

PLAN, BUILD, MAINTAIN

The author, Elias Awad, presents electronic commerce as an operational process.

PLAN

From strategic planning and the procedures and mechanics of launching a new business on the Internet to prescriptions on the necessary hardware, software and security to get started with an e-business, Awad covers how to do business on the Web.

BUILD

The next step in electronic commerce is the actual design phase, which focuses on Web site design, storefront, and whether the work should be done by a company's IT department or outsourced. Awad discusses the life cycle of site building, ways to build a Web site, design criteria, what to look for in hiring a Web designer, how to evaluate Web sites and ISPs, and managing Web traffic.

MAINTAIN

Elias Awad also develops a procedure for maintaining Web presence and discusses e-topics such as e-security, encryption, e-marketing, and legal issues. The text contains an in-depth analysis of Web-based business-to-business e-commerce focusing on B2B models, and B2B building blocks and tools.

EliasA wad presents the most current materials an electronic commerce available today.

In addition to the ultra-current text, Awad plans to keep you current on happenings in e-commerce with updates from the industry on the text's MyPHIIP Web site available at www.prenhall.com/awad. This flexible text Web site brings the book's concepts to life through on-line study guide questions, discussion questions, and Web resources.

Electronic Commerce by Elias Awad is a progressive look at e-commerce. It teaches how to plan, design, and evaluate Web business, and is a fantastic resource for any pursue prosperity through Web commerce.

About the Author:

Dr. Elias M. Awad is a chaired professor in the McIntire School of Commerce at the University of Virginia. He has over 40 years in the computing field including extensive academic and industry experience. He is one of the world's leading MIS instructors and seminar presenters in the banking industry. He is also the CEO of International Technology Group, LTD., an IT consulting group with offices in Chicago, New York, Beirut, Damascus, and Bratislava. Dr. Awad's book publications include 11 titles in MIS, including systems analysis and design, database management, human resources management, management information systems, and expert systems. His publications have been translated to German, Spanish, Portuguese, Chinese, Arabic, and Braille. Dr. Awad's texts have earned international recognition for their lucidity, logical flow, and currency of material. He has delivered professional seminars internationally to major corporations and government agencies in 23 countries including Korea, Russia, Cambodia, Eastern Europe, the Middle East, Canada, and Mexico, as well as other countries in Eastern Europe and the Middle East.

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