Essentials of Strategic Management: International Edition - Softcover

Hunger, J. David; Wheelen, Thomas L.

 
9780131227880: Essentials of Strategic Management: International Edition
Softcover
ISBN 10: 0131227882 ISBN 13: 9780131227880
Publisher: Pearson, 2003

Synopsis

For undergraduate and graduate courses in Strategic Management and Business Policy.

This brief text offers a short, concise explanation of the most important concepts and techniques in Strategic Management. Perfect for corporate and executive training programs. Serves as an excellent supplement to cases and simulations.

"synopsis" may belong to another edition of this title.

From the Back Cover

The third edition of Essentials of Strategic Management contains the following NEW features:

  • Adds the strategic inflection point as a triggering event to initiate a strategy review.
  • Adds complementors as other stakeholders to Porter's model of industry analysis.
  • Provides criticism of SWOT analysis.
  • Adds international entry options to the discussion of horizontal growth strategy.
  • Extends a discussion of synergy in Chapter 8 with a list of six types of synergy.

"About this title" may belong to another edition of this title.

Publisher
Pearson
Publication date
2003
Language
English
ISBN 10 
0131227882
ISBN 13 
9780131227880
Binding
Paperback
Edition number
3
Number of pages
191

Other Popular Editions of the Same Title

9780130465955: Essentials of Strategic Management: United States Edition

Featured Edition

ISBN 10:  013046595X ISBN 13:  9780130465955
Publisher: Pearson, 2002
Softcover