For undergraduate and graduate courses in Strategic Management and Business Policy.
This brief text offers a short, concise explanation of the most important concepts and techniques in Strategic Management. Perfect for corporate and executive training programs. Serves as an excellent supplement to cases and simulations.
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"Essentials of Strategic Management is a rigorous explanation of many topics and concerns in strategic management. We condensed the content of the field into 11 carefully crafted chapters. The key concepts and techniques are here. We cite only enough examples to help you understand the material." - J. David Hunger, Thomas L. WheelenFrom the Back Cover:
The third edition of Essentials of Strategic Management contains the following NEW features:
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Book Description Prentice-Hall. Book Condition: New. pp. 191. Bookseller Inventory # 5790508