Essentials of Strategic Management

9780131227880: Essentials of Strategic Management

For undergraduate and graduate courses in Strategic Management and Business Policy.

This brief text offers a short, concise explanation of the most important concepts and techniques in Strategic Management. Perfect for corporate and executive training programs. Serves as an excellent supplement to cases and simulations.

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"Essentials of Strategic Management is a rigorous explanation of many topics and concerns in strategic management. We condensed the content of the field into 11 carefully crafted chapters. The key concepts and techniques are here. We cite only enough examples to help you understand the material." - J. David Hunger, Thomas L. Wheelen

From the Back Cover:

The third edition of Essentials of Strategic Management contains the following NEW features:

  • Adds the strategic inflection point as a triggering event to initiate a strategy review.
  • Adds complementors as other stakeholders to Porter's model of industry analysis.
  • Provides criticism of SWOT analysis.
  • Adds international entry options to the discussion of horizontal growth strategy.
  • Extends a discussion of synergy in Chapter 8 with a list of six types of synergy.

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Hunger, J. David; Wheelen, Thomas L.
Published by Prentice-Hall
ISBN 10: 0131227882 ISBN 13: 9780131227880
New Quantity Available: 1
Majestic Books
(London, ,, United Kingdom)

Book Description Prentice-Hall. Book Condition: New. pp. 191. Bookseller Inventory # 5790508

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