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Strategic Management and Business Policy (International Edition) - Softcover

 
9780131225510: Strategic Management and Business Policy (International Edition)
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For senior-level and introductory graduate-level courses in Strategic Management and Business Policy.

Most integrative text in the market. Focus on technology/innovation and entrepreneurship (each covered in separate chapters). A Strategic Audit (Chapter 10) gives the professor optional but useful step-by-step case analysis tool. This textbook is available in paperback cases or concepts format. Check out the web...new experiential case exercises in book and on text website! Customize this casebook @ prenhall.com/custombusiness.

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  • PublisherPearson
  • Publication date2003
  • ISBN 10 0131225510
  • ISBN 13 9780131225510
  • BindingPaperback
  • Number of pages1088
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