Items related to Apparel Product Design and Merchandising Strategies

Apparel Product Design and Merchandising Strategies - Hardcover

Regan, Cynthia L.

 
9780131197596: Apparel Product Design and Merchandising Strategies
Hardcover
ISBN 10: 0131197592 ISBN 13: 9780131197596
Publisher: Pearson, 2007
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Using a broad to narrow focus, it explains the product development process, the decisions made at early stages, and how to relate a company’s business strategy to products developed. Unique in its approach, it ties a fictional story into textbook narrative and uses an ongoing company project to engage students in their own product development activity. Each chapter is filled with company examples, web links, activities, and quotes that reveal the current industry environment and the skills needed to thrive in

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  • PublisherPearson
  • Publication date2007
  • ISBN 10 0131197592
  • ISBN 13 9780131197596
  • BindingHardcover
  • Edition number1
  • Number of pages460

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