Tourism: The Business of Travel

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9780131189805: Tourism: The Business of Travel

This book provides an accurate overview of today's tourism industry that is as interesting and multi-faceted as the field itself. Written in a conversational and fun to read style, it takes a balanced, business-oriented look at each component of the industry. Coverage includes the role of the travel agent and the importance of transportation modes, accommodations, destinations, attractions and food and beverage operations. For future travel agents and those interested in the tourism industry.

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Cook
ISBN 10: 0131189808 ISBN 13: 9780131189805
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Cook D.B.A., Roy A.; Yale Ph.D. Emerita, Laura J.; Marqua, Joseph J.
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Laura J. Yale, Joseph J. Marqua and Roy A. Cook
ISBN 10: 0131189808 ISBN 13: 9780131189805
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