Cases in Advertising and Communications Management

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9780131185135: Cases in Advertising and Communications Management

A field-based collection of cases examining the problems that confront executives responsible for advertising/communications management decisions across a variety of product and service industries. Techniques for planning, developing and assessing advertising programmes are included.

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This comprehensive field-based collection of cases examines a variety of problems that confront executives responsible for advertising/communications management decisions across a wide variety of product and service industries.

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Stephen A. Greyser
Published by Prentice Hall (1981)
ISBN 10: 0131185136 ISBN 13: 9780131185135
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2.

Stephen A. Greyser
Published by Prentice Hall (1981)
ISBN 10: 0131185136 ISBN 13: 9780131185135
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 1981. Hardcover. Book Condition: New. book. Bookseller Inventory # 0131185136

More Information About This Seller | Ask Bookseller a Question

Buy New
360.06
Convert Currency

Add to Basket

Shipping: FREE
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