Cases in Advertising and Communications Management

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9780131185135: Cases in Advertising and Communications Management

A field-based collection of cases examining the problems that confront executives responsible for advertising/communications management decisions across a variety of product and service industries. Techniques for planning, developing and assessing advertising programmes are included.

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Greyser, Stephen A.
Published by Prentice Hall (1981)
ISBN 10: 0131185136 ISBN 13: 9780131185135
New Hardcover Quantity Available: 1
Irish Booksellers
(Rumford, ME, U.S.A.)

Book Description Prentice Hall, 1981. Hardcover. Book Condition: New. book. Bookseller Inventory # 0131185136

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