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A field-based collection of cases examining the problems that confront executives responsible for advertising/communications management decisions across a variety of product and service industries. Techniques for planning, developing and assessing advertising programmes are included.
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- PublisherPrentice Hall
- Publication date2003
- ISBN 10 0131184970
- ISBN 13 9780131184978
- BindingPaperback
- Number of pages672
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Cases in advertising and communications management
Published by
Prentice Hall
(1972)
ISBN 10: 0131184970
ISBN 13: 9780131184978
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Softcover
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Book Description Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-C-085-03152
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