For courses in Retail Buying, Retail Merchandising and Fashion Merchandising.
Boasting three new chapters, the Seventh Edition offers students all the latest developments in retail buying to reflect the current market. Using a practical approach that emphasizes the major aspects of retail buying, this text provides the fundamental information new buyers need to accurately forecast and fulfill their customers' merchandise requirements. With a host of end-of-chapter materials, visual aids, and a Companion DVD, this book addresses topics such as the theoretical and practical background required for successful purchasing, as well as how buyers are now making use of the Internet for their purchasing needs.
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This completely updated edition offers three new chapters that make this text an excellent resource for those entering the field of retail buying and merchandising.
The new chapters include:Included with this text is a DVD containing a two part production providing an onsite view of purchasing, planning, and buying. The video progresses from the stages of a buyer planning a purchase, through the buyer visiting the wholesale market, featuring many of the stops he/she makes in finalizing his/her purchase. The footage for the DVD was created in various buyers' premises including a New York City garment center, a residential buying office, in showrooms, and other real-life settings.
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Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 1.6. Seller Inventory # Q-0131181289