Fashion: From Concept to Consumer

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9780131173385: Fashion: From Concept to Consumer

For Introduction to the Fashion Industry, Introduction to the Fashion Business, Fashion Merchandising, Fashion Marketing, Fashion Manufacturing, Fashion Design, and Fashion Analysis courses.

Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter.

"synopsis" may belong to another edition of this title.

From the Back Cover:

NEW VISUAL FOCUS!
New and updated information in all four parts and 190 illustrations
FASHION FUNDAMENTALS
  • Changing U.S. demographics
  • New developments in globalization, sourcing, imports, and quota elimination
  • Latest trade agreements
  • Latest technological advances in garment and textile production, fashion business communications. E-commerce, database marketing, and merchandise information systems
  • New resources for color and design
  • New information on fashion forecasting and market research
  • Updates on fashion services, Web sites, and publications
TEXTILES
  • Latest high-tech fiber development, including PLA, spider silk, and casein
  • Trends in textile product development, production, and marketing
  • Nanotechnology and "Smart" or "Performance" fabrics
  • New statistics and technical information
  • New marketing strategies
  • Garment packages and imports
  • New information on trims
MANUFACTURING
  • Latest information on designers and international fashion centers
  • New designer profiles
  • The changing role of manufacturing
  • Product data management systems
  • Update on global sourcing and imports
  • Brand extensions and acquisitions
  • New information on accessory product development and marketing
  • New information on trade shows, location updates, and timing of markets
  • Runway vs. showroom Manufacturer/retailer relationships
RETAILING
  • New information on categories, store ownership, and organization
  • New information on shopping center categories
  • Consolidation and acquisitions
  • Global expansion
  • Retailers as manufacturers
  • National brands vs. private label
  • New retail marketing focus
  • Store planning and design
  • Latest trends in retail marketing

"About this title" may belong to another edition of this title.

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