An excellent supplemental text for courses in Hospitality Management, Travel and Tourism Marketing, Travel Promotion and Sales, and Destination Marketing.
This factual, how-to book for hospitality and tourism students addresses the issues from a practitioner's point-of-view, providing a realistic and comprehensive look at what their jobs and responsibilities will be. Focusing on the practical side of managing hospitality, travel and tourism marketing, this text includes several topics not covered anywhere else—marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction.
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In Heads in Beds: Hospitality and Tourism Marketing, author No Raza teaches the reader how to build brands, generate sales and grow profits through marketing. Written for students as well as practitioners, this book is based on eight principles that the author teaches and brings to life:
Heads in Beds: Hospitality and Tourism Marketing contains extensive discussions and practical information about the marketing job, markets and products, marketing budgets, branding, advertising, creation of brochures and collateral materials, promotions and public relations, Internet marketing, and several key topics not found in other resources such as:
Ivo Raza is a branding consultant and founder of Brandhaus, a full-service marketing agency that specializes in integrated marketing solutions for hospitality, travel, and tourism clients. He has developed brand strategies, directed advertising campaigns, and managed marketing projects for a variety of companies and brands including Allegro Resorts, Viva Wyndham Resorts, Karisma Hotels, El Dorado Resorts, Jack Tar Village Resorts, Occidental Hotels, Royal Hideaway, Schick, Blue Diamond, Kraft Foods, Boston Beer, and others. For seven years, No was in charge of marketing at Allegro, which he helped grow into the largest chain of all-inclusive resorts. His professional mantra is: "Don't out-spend. Out-brand." He lives in Miami, Florida, and may be reached at email@example.com.
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Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801311010051.0
Book Description Pearson, 2004. Paperback. Book Condition: New. Bookseller Inventory # P110131101005
Book Description Prentice Hall, 2004. Paperback. Book Condition: New. Bookseller Inventory # DADAX0131101005
Book Description Prentice Hall. Book Condition: New. Brand New. Bookseller Inventory # 0131101005
Book Description Prentice Hall, 2004. Paperback. Book Condition: Brand New. illustrated edition. 272 pages. 9.00x7.00x0.50 inches. In Stock. Bookseller Inventory # zk0131101005
Book Description Prentice Hall, 2004. Paperback. Book Condition: New. book. Bookseller Inventory # 0131101005
Book Description Prentice Hall, 2004. Book Condition: New. Brand new! Please provide a physical shipping address. Bookseller Inventory # 9780131101005
Book Description Pearson College Div, 2004. Paperback. Book Condition: New. 17.78 x 22.86 cm. Our orders are sent from our warehouse locally or directly from our international distributors to allow us to offer you the best possible price and delivery time. Book. Bookseller Inventory # MM-21886836