Heads in Beds: Hospitality and Tourism Marketing

3.48 avg rating
( 155 ratings by GoodReads )
 
9780131101005: Heads in Beds: Hospitality and Tourism Marketing

An excellent supplemental text for courses in Hospitality Management, Travel and Tourism Marketing, Travel Promotion and Sales, and Destination Marketing.

This factual, how-to book for hospitality and tourism students addresses the issues from a practitioner's point-of-view, providing a realistic and comprehensive look at what their jobs and responsibilities will be. Focusing on the practical side of managing hospitality, travel and tourism marketing, this text includes several topics not covered anywhere else—marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction.

"synopsis" may belong to another edition of this title.

From the Back Cover:

In Heads in Beds: Hospitality and Tourism Marketing, author No Raza teaches the reader how to build brands, generate sales and grow profits through marketing. Written for students as well as practitioners, this book is based on eight principles that the author teaches and brings to life:

  • Branding: generate sales through strong brands
  • Knowledge: the more you know, the more you'll grow
  • Results: long-term strategies solve short term needs
  • Big Picture: it's not about style versus substance, it's about substance armed with style
  • Creative Budgeting: outthink versus outspend
  • Happiness: enjoy what you're doing
  • Dare To: be different!
  • Success: compete with yourself for your own excellence

Heads in Beds: Hospitality and Tourism Marketing contains extensive discussions and practical information about the marketing job, markets and products, marketing budgets, branding, advertising, creation of brochures and collateral materials, promotions and public relations, Internet marketing, and several key topics not found in other resources such as:

  • Marketing to Travel Agents
  • COOP Marketing with Wholesalers
  • Loyalty Marketing

About the Author:

Ivo Raza is a branding consultant and founder of Brandhaus, a full-service marketing agency that specializes in integrated marketing solutions for hospitality, travel, and tourism clients. He has developed brand strategies, directed advertising campaigns, and managed marketing projects for a variety of companies and brands including Allegro Resorts, Viva Wyndham Resorts, Karisma Hotels, El Dorado Resorts, Jack Tar Village Resorts, Occidental Hotels, Royal Hideaway, Schick, Blue Diamond, Kraft Foods, Boston Beer, and others. For seven years, No was in charge of marketing at Allegro, which he helped grow into the largest chain of all-inclusive resorts. His professional mantra is: "Don't out-spend. Out-brand." He lives in Miami, Florida, and may be reached at ivo@brandhaus.net.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Ivo Raza
ISBN 10: 0131101005 ISBN 13: 9780131101005
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801311010051.0

More Information About This Seller | Ask Bookseller a Question

Buy New
10.47
Convert Currency

Add to Basket

Shipping: 3.20
Within U.S.A.
Destination, Rates & Speeds

2.

Raza, Ivo
Published by Pearson (2004)
ISBN 10: 0131101005 ISBN 13: 9780131101005
New Paperback Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Pearson, 2004. Paperback. Book Condition: New. Bookseller Inventory # P110131101005

More Information About This Seller | Ask Bookseller a Question

Buy New
38.35
Convert Currency

Add to Basket

Shipping: 2.40
Within U.S.A.
Destination, Rates & Speeds

3.

Ivo Raza
Published by Prentice Hall (2004)
ISBN 10: 0131101005 ISBN 13: 9780131101005
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2004. Paperback. Book Condition: New. Bookseller Inventory # DADAX0131101005

More Information About This Seller | Ask Bookseller a Question

Buy New
67.24
Convert Currency

Add to Basket

Shipping: 3.20
Within U.S.A.
Destination, Rates & Speeds

4.

Raza, Ivo
Published by Prentice Hall
ISBN 10: 0131101005 ISBN 13: 9780131101005
New Quantity Available: > 20
Seller
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Book Condition: New. Brand New. Bookseller Inventory # 0131101005

More Information About This Seller | Ask Bookseller a Question

Buy New
84.54
Convert Currency

Add to Basket

Shipping: 2.81
Within U.S.A.
Destination, Rates & Speeds

5.

Ivo Raza
Published by Prentice Hall (2004)
ISBN 10: 0131101005 ISBN 13: 9780131101005
New Paperback Quantity Available: 1
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Prentice Hall, 2004. Paperback. Book Condition: Brand New. illustrated edition. 272 pages. 9.00x7.00x0.50 inches. In Stock. Bookseller Inventory # zk0131101005

More Information About This Seller | Ask Bookseller a Question

Buy New
110.87
Convert Currency

Add to Basket

Shipping: 6
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Raza, Ivo
Published by Prentice Hall (2004)
ISBN 10: 0131101005 ISBN 13: 9780131101005
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2004. Paperback. Book Condition: New. book. Bookseller Inventory # 0131101005

More Information About This Seller | Ask Bookseller a Question

Buy New
129.31
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Raza, Ivo
Published by Prentice Hall (2004)
ISBN 10: 0131101005 ISBN 13: 9780131101005
New Softcover Quantity Available: > 20
Seller
Palexbooks
(Sanford, NC, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2004. Book Condition: New. Brand new! Please provide a physical shipping address. Bookseller Inventory # 9780131101005

More Information About This Seller | Ask Bookseller a Question

Buy New
132.35
Convert Currency

Add to Basket

Shipping: 2.41
Within U.S.A.
Destination, Rates & Speeds

8.

Raza, Ivo
Published by Pearson College Div (2004)
ISBN 10: 0131101005 ISBN 13: 9780131101005
New Paperback Quantity Available: 1
Seller
Media Mall
(Fyshwick, ACT, Australia)
Rating
[?]

Book Description Pearson College Div, 2004. Paperback. Book Condition: New. 17.78 x 22.86 cm. Our orders are sent from our warehouse locally or directly from our international distributors to allow us to offer you the best possible price and delivery time. Book. Bookseller Inventory # MM-21886836

More Information About This Seller | Ask Bookseller a Question

Buy New
126.67
Convert Currency

Add to Basket

Shipping: 9.54
From Australia to U.S.A.
Destination, Rates & Speeds