This practical book provides guidelines and tips about travel and tourism marketing that can be put to immediate use. Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else—marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.
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In Heads in Beds: Hospitality and Tourism Marketing, author No Raza teaches the reader how to build brands, generate sales and grow profits through marketing. Written for students as well as practitioners, this book is based on eight principles that the author teaches and brings to life:
Heads in Beds: Hospitality and Tourism Marketing contains extensive discussions and practical information about the marketing job, markets and products, marketing budgets, branding, advertising, creation of brochures and collateral materials, promotions and public relations, Internet marketing, and several key topics not found in other resources such as:
Ivo Raza is a branding consultant and founder of Brandhaus, a full-service marketing agency that specializes in integrated marketing solutions for hospitality, travel, and tourism clients. He has developed brand strategies, directed advertising campaigns, and managed marketing projects for a variety of companies and brands including Allegro Resorts, Viva Wyndham Resorts, Karisma Hotels, El Dorado Resorts, Jack Tar Village Resorts, Occidental Hotels, Royal Hideaway, Schick, Blue Diamond, Kraft Foods, Boston Beer, and others. For seven years, No was in charge of marketing at Allegro, which he helped grow into the largest chain of all-inclusive resorts. His professional mantra is: "Don't out-spend. Out-brand." He lives in Miami, Florida, and may be reached at email@example.com.
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Book Description Pearson, 2004. Paperback. Book Condition: New. Bookseller Inventory # P110131101005
Book Description Pearson. PAPERBACK. Book Condition: New. 0131101005 New Condition. Bookseller Inventory # NEW6.0046031
Book Description Prentice Hall, 2004. Paperback. Book Condition: New. Bookseller Inventory # DADAX0131101005
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801311010051.0
Book Description Prentice Hall. Book Condition: New. Brand New. Bookseller Inventory # 0131101005
Book Description Pearson, 2004. Paperback. Book Condition: New. book. Bookseller Inventory # 0131101005
Book Description Pearson, 2004. Book Condition: New. Brand new! Please provide a physical shipping address. Bookseller Inventory # 9780131101005
Book Description Prentice Hall, 2004. Paperback. Book Condition: Brand New. illustrated edition. 272 pages. 9.00x7.00x0.50 inches. In Stock. Bookseller Inventory # zk0131101005