Heads in Beds: Hospitality and Tourism Marketing - Softcover

Raza, Ivo

3.51

170 ratings by Goodreads

9780131101005: Heads in Beds: Hospitality and Tourism Marketing

Softcover

ISBN 10: 0131101005 ISBN 13: 9780131101005

Publisher: Pearson, 2004

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An excellent supplemental text for courses in Hospitality Management, Travel and Tourism Marketing, Travel Promotion and Sales, and Destination Marketing.

This factual, how-to book for hospitality and tourism students addresses the issues from a practitioner's point-of-view, providing a realistic and comprehensive look at what their jobs and responsibilities will be. Focusing on the practical side of managing hospitality, travel and tourism marketing, this text includes several topics not covered anywhere else―marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction.

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From the Back Cover:

In Heads in Beds: Hospitality and Tourism Marketing, author No Raza teaches the reader how to build brands, generate sales and grow profits through marketing. Written for students as well as practitioners, this book is based on eight principles that the author teaches and brings to life:

Branding: generate sales through strong brands
Knowledge: the more you know, the more you'll grow
Results: long-term strategies solve short term needs
Big Picture: it's not about style versus substance, it's about substance armed with style
Creative Budgeting: outthink versus outspend
Happiness: enjoy what you're doing
Dare To: be different!
Success: compete with yourself for your own excellence

Heads in Beds: Hospitality and Tourism Marketing contains extensive discussions and practical information about the marketing job, markets and products, marketing budgets, branding, advertising, creation of brochures and collateral materials, promotions and public relations, Internet marketing, and several key topics not found in other resources such as:

Marketing to Travel Agents
COOP Marketing with Wholesalers
Loyalty Marketing

About the Author:

Ivo Raza is a branding consultant and founder of Brandhaus, a full-service marketing agency that specializes in integrated marketing solutions for hospitality, travel, and tourism clients. He has developed brand strategies, directed advertising campaigns, and managed marketing projects for a variety of companies and brands including Allegro Resorts, Viva Wyndham Resorts, Karisma Hotels, El Dorado Resorts, Jack Tar Village Resorts, Occidental Hotels, Royal Hideaway, Schick, Blue Diamond, Kraft Foods, Boston Beer, and others. For seven years, No was in charge of marketing at Allegro, which he helped grow into the largest chain of all-inclusive resorts. His professional mantra is: "Don't out-spend. Out-brand." He lives in Miami, Florida, and may be reached at ivo@brandhaus.net.

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