In Services Marketing, Gon?alves uncovers and examines how the marketing of services differs from that of products. The text uses numerous cases and examples drawn from a variety of service settings to demonstrate and reinforce discussion of theoretical concepts. *Encompasses all of the major concepts basic to the understanding of services marketing. *Offers strong pedagogical support designed to aid both readers and instructors, including; - Examples - Cases - In-class exercises - Project ideas
"synopsis" may belong to another edition of this title.
Book Description Prentice-Hall. Book Condition: New. pp. 240. Bookseller Inventory # 5269003
Book Description Prentice Hall College Div, 1997. Paperback. Book Condition: New. book. Bookseller Inventory # M0131065270
Book Description Prentice Hall College Div, 1997. Paperback. Book Condition: New. US ed. Bookseller Inventory # DADAX0131065270