Market-Based Management: Strategies for Growing Customer Value and Profitability - Softcover

Best, Roger J.

Softcover

ISBN 10: 0131064851 ISBN 13: 9780131064850

Publisher: Pearson, 1996

Synopsis

Using an applied approach that focuses on market orientation, marketing strategy and market-based management, Best details the connections between a market-driven strategy and profitable growth.

About this title

Synopsis:

Using an applied approach that focuses on market orientation, marketing strategy and market-based management, this book features coverage of the fundamental need for businesses to attract, satisfy and retain customers. It examines market-driven strategy, customer satisfaction and profitable growth. It emphasizes market-based management with a focus on the linkages between marketing strategy and profitability, cash flow and shareholder value.

About this edition

• Publisher: Pearson
• Publication date: 1996
• ISBN 10: 0131064851
• ISBN 13: 9780131064850
• Binding: Paperback
• Edition number: 1
• Number of pages: 424