Market-based Management: Strategies for Growing Customer Value and Profitability

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9780131064850: Market-based Management: Strategies for Growing Customer Value and Profitability

Using an applied approach that focuses on market orientation, marketing strategy and market-based management, Best details the connections between a market-driven strategy and profitable growth.

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Roger J. Best
Published by Prentice Hall College Div (1996)
ISBN 10: 0131064851 ISBN 13: 9780131064850
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Best, Roger J.
Published by Prentice Hall College Div (1996)
ISBN 10: 0131064851 ISBN 13: 9780131064850
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