Using an applied approach that focuses on market orientation, marketing strategy and market-based management, Best details the connections between a market-driven strategy and profitable growth.
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Book Description Prentice Hall College Div, 1996. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-133-15-9598109
Book Description Prentice-Hall. Book Condition: New. pp. 424. Bookseller Inventory # 58158077
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801310648501.0