Small businesses now have an opportunity to create personal, direct communications that are highly sales-effective, without looking "slick" and overproduced. This tool kit contains hundreds of ready-to-use models of effective and affordable communications, covering all the principle media - personal letters, direct mail, telephone solicitations and customer service, print ads, press releases, and radio and TV spots. In addition to the models, each chapter includes lists of key words, phrases, and sentences designed to stimulate ideas.
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All types of business promotions are covered in this guide; from cover letters and telemarketing scripts to radio and TV spots and press releases. Just about any type of business promotion program is covered here; from models for small businesses to programs for established, expanding ventures. The letter models are invaluable. -- Midwest Book Review
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Book Description Prentice-Hall. Book Condition: New. pp. 416. Bookseller Inventory # 4690940