Items related to The Do-it-Yourself Business Promotions Kit
Small businesses now have an opportunity to create personal, direct communications that are highly sales-effective, without looking "slick" and overproduced. This tool kit contains hundreds of ready-to-use models of effective and affordable communications, covering all the principle media - personal letters, direct mail, telephone solicitations and customer service, print ads, press releases, and radio and TV spots. In addition to the models, each chapter includes lists of key words, phrases, and sentences designed to stimulate ideas.
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- PublisherPrentice Hall
- Publication date1995
- ISBN 10 0131060147
- ISBN 13 9780131060142
- BindingHardcover
- Number of pages300
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Do-It-Yourself Business Promotions Kit - A Rapid Response Management Program
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Do-It-Yourself Business Promotions Kit - A Rapid Response Management Program
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