Small businesses now have an opportunity to create personal, direct communications that are highly sales-effective, without looking "slick" and overproduced. This tool kit contains hundreds of ready-to-use models of effective and affordable communications, covering all the principle media - personal letters, direct mail, telephone solicitations and customer service, print ads, press releases, and radio and TV spots. In addition to the models, each chapter includes lists of key words, phrases, and sentences designed to stimulate ideas.
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Book Description Prentice Hall, 1994. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0131060147
Book Description Prentice Hall, 1994. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-005-74-7857107
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801310601421.0
Book Description Prentice-Hall. Book Condition: New. pp. 416. Bookseller Inventory # 4690940