For courses in Introduction to Public Relations and Public Relations Practice, offered by Communications, Marketing, or Journalism departments.
Unlike other PR texts that steer clear of high profile real-life cases, the ethical challenges, the "how to" counsel, and the public relations conundrums that encourage students to think, this up-to-the-minute book prepares students to deal with a full range of situations―and to arrive at effective, ethical solutions. This is an “in-your-face” textbook for an “in-your-face” profession.
"synopsis" may belong to another edition of this title.
Fraser E. Seitel is a veteran of more than three decades in the practice of public relations. In 2000, PR Week magazine named Mr. Seitel one of the "100 Most Distinguished Public Relations Professionals of the 20th Century."
In 1992, after serving for a decade as senior vice president and director of public affairs for Chase Manhattan Bank, Mr. Seitel formed Emerald Partners, a management and communications consultancy, and also became senior counselor at the world's largest public affairs firm, Burson-Marsteller.
Mr. Seitel is a frequent contributor to cable television. Among other programs, he has appeared on Fox News Channel's The O'Reilly Factor, Fox and Friends, Rivera Live, Fox Weekend, and On the Record with Greta Van Susteren; MSNBC's The News with Brian Williams and Nachman; CNBC's Wall Street Journal Report; and CNN's Connie Chung Tonight, Inside Politics, and Larry King Live.
Mr. Seitel has counseled hundreds of corporations, nonprofits, associations, and individuals in the area for which he had responsibility at Chase―media relations, speech writing, consumer relations, employee communications, financial communications, philanthropic activities, and strategic management consulting.
Mr. Seitel is an Internet columnist at odwyerpr.com and a frequent lecturer and seminar leader on communications topics. Over the course of his career, Mr. Seitel has taught thousands of public relations professionals and students.
After studying and examining many texts in public relations, he concluded that none of them "was exactly right:" Therefore, in 1980, he wrote the first edition of The Practice of Public Relations "to give students a feel for how exciting this field really is:" In more than two decades of use at hundreds of colleges and universities, Mr. Seitel's book has introduced generations of students to the excitement, challenge, and uniqueness of the practice of public relations.
"About this title" may belong to another edition of this title.
Shipping:
£ 3.17
Within U.S.A.
Book Description Hardcover. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0131020250
Book Description Condition: New. The item is Brand New!. Seller Inventory # 570Q1Y002L4K_ns
Book Description Hardcover. Condition: new. New. Seller Inventory # Wizard0131020250
Book Description Hardcover. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0131020250
Book Description Condition: new. Seller Inventory # FrontCover0131020250
Book Description Hardcover. Condition: New. Seller Inventory # Abebooks57437
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 2.83. Seller Inventory # Q-0131020250
Book Description Condition: New. Buy with confidence! Book is in new, never-used condition. Seller Inventory # bk0131020250xvz189zvxnew