On the Ball delivers the winning business ideas that have built sports into a multi-billion-dollar global industry ... ideas you can use no matter what you sell! Learn corporate branding from Tiger Woods and Nike ... entrepreneurship from NASCAR ... target marketing from the World Cup ... strategic alliances from the New York Yankees ... new market entry from NFL Europe ... and much more. Fast, furious, outrageous, and unforgettable, it's all you expect from sports, and don't expect from a business book!
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DAVID M. CARTER founded The Sports Business Group in 1999 following more than 10 years of consulting for the sports and entertainment industries. As a sports business consultant specializing in strategic marketing, he consults for corporations, law firms, sports organizations, sports/entertainment venues, and individual athletes. He provides sports business commentary to national media organizations and teaches The Business of Sports Entertainment at the USC Graduate School of Business. He is author of Keeping $core, which provides companies and organizations with a framework for devising sports marketing strategies, and You Can't Play the Game if You Don't Know the Rules, for those seeking careers in the sports business.
DARREN ROVELL has been reporting on sports business since 1998. Since June 2000, he has served as ESPN.com's sports business reporter. He appears on numerous ESPN radio affiliate shows, analyzes the sports business world for ESPNEWS, and contributes to ESPN's flagship SportsCenter and its investigative show Outside the Lines, among others.
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Book Description Financial Times Prentice Hall, 2003. Hardcover. Book Condition: New. book. Bookseller Inventory # 013100963X