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For undergraduate and MBA courses in Marketing Management and Marketing Strategy.
A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A streamlined approach also offers greater flexibility in classes where outside cases, simulations, and projects are brought in.
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- PublisherPearson
- Publication date2002
- ISBN 10 0131001175
- ISBN 13 9780131001176
- BindingPaperback
- Edition number2
- Number of pages363
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A Framework for Marketing Management
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Prentice Hall
(2002)
ISBN 10: 0131001175
ISBN 13: 9780131001176
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A Framework for Marketing Management
Published by
Prentice Hall
(2002)
ISBN 10: 0131001175
ISBN 13: 9780131001176
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A FRAMEWORK FOR MARKETING MANAGE
Published by
Prentice Hall
(2002)
ISBN 10: 0131001175
ISBN 13: 9780131001176
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