Strategic Management in Information Technology - Softcover

Yoffie, David B.

Softcover

ISBN 10: 0130985597 ISBN 13: 9780130985590

Publisher: Prentice-Hall, 1993

Synopsis

This casebook explores the strategy and management issues at the heart of the constant change in the information technology industry. The text examines issues such as intense price competition, declining opportunities for differentiation, shorter product life cycles, achieving superior quality, focusing organisation on new merging growth business, motivation and empowering employees. Five sections cover industry dynamics, competitive and functional strategic, government and globalisation, functional areas of business and general management issues.

About this edition

• Publisher: Prentice-Hall
• Publication date: 1993
• ISBN 10: 0130985597
• ISBN 13: 9780130985590
• Binding: Paperback
• Number of pages: 368