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Tested Advertising Methods (Prentice Hall Business Classics) - Softcover

Caples; Hahn

 
9780130957016: Tested Advertising Methods (Prentice Hall Business Classics)
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ISBN 10: 0130957011 ISBN 13: 9780130957016
Publisher: Prentice Hall, 1998
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The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.

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  • PublisherPrentice Hall
  • Publication date1998
  • ISBN 10 0130957011
  • ISBN 13 9780130957016
  • BindingPaperback
  • Edition number5
  • Number of pages304
  • Rating

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