This work introduces the reader to the journalist's agenda and explains how to turn product pitch into a newsworthy story, whether looking for coverage in print, TV or radio. There are also case studies guiding the marketing engineer through the entire process of publicising a new launch.
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Annie Gurton has a portfolio career, dividing her time between freelance journalism, writing and editing, and running highly successful media training courses. Previously she was an in-house journalist, staff writer and editor, and worked for a short time in the PR world.
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Book Description Prentice Hall, 1998. Paperback. Book Condition: Fair. Paperback; English language; a fair reading copy. Your book will be securely packed and promptly dispatched from our UK warehouse. For buyers outside the UK we now offer significantly lower rates on our airmail shipping. Bookseller Inventory # 06315dma005
Book Description Prentice Hall 24/06/1998, 1998. Book Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780130954091
Book Description Prentice Hall 24/06/1998, 1998. Book Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780130954091
Book Description Prentice Hall, 1998. Paperback. Book Condition: Good. Press Here: Managing the Media for Free Publicity This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9780130954091
Book Description Prentice-Hall. Paperback. Book Condition: Very Good. Very good condition book with only light signs of previous use. Bookseller Inventory # G0130954098I4N00
Book Description Prentice-Hall, 1998. Paperback. Book Condition: Very Good. Very good. Bookseller Inventory # HH-005-89-7517107