Press Here: Managing the Media for Free Publicity

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9780130954091: Press Here: Managing the Media for Free Publicity

This work introduces the reader to the journalist's agenda and explains how to turn product pitch into a newsworthy story, whether looking for coverage in print, TV or radio. There are also case studies guiding the marketing engineer through the entire process of publicising a new launch.

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About the Author:

Annie Gurton has a portfolio career, dividing her time between freelance journalism, writing and editing, and running highly successful media training courses. Previously she was an in-house journalist, staff writer and editor, and worked for a short time in the PR world.

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Gurton
Published by Prentice Hall (1998)
ISBN 10: 0130954098 ISBN 13: 9780130954091
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Book Description Prentice Hall 24/06/1998, 1998. Book Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780130954091

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Published by Prentice Hall (1998)
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Book Description Prentice Hall, 1998. Paperback. Book Condition: Good. Press Here: Managing the Media for Free Publicity This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9780130954091

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