. This book focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Its main objective is to provide professionals with a structured ethical reasoning and ethical decision-making model that will enable them to clearly ascertain the relation between advertising and ethics. Chapter topics include ethical reasoning and ethical principles, codes of ethics and codes of practice, the nature of advertising, advertising and the media, advertising and the community, truth in advertising, stereotyping and targeting, endorsements and testimonials, the ethics of time and space, ethical advertising, and more. For professionals in the advertising industry who would like a manual for informing professional practice on ethical theory and ethical issues in advertising.
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Edward Spence and Brett Van Heekeren identify, examine, and evaluate ethical issues in advertising. The authors understand advertising as "the process of the communication of advertising messages of persuasion directed at consumers..." Combining cases with ethical analysis, the authors focus on numerous areas of advertising, including codes of ethics, the media, truth in advertising, and new technologies in advertising.
Advertising Ethics is the ninth book in the series Basic Ethics in Action, edited by Michael Boylan, which is a major new undertaking by Prentice Hall covering several areas in applied ethics, including business ethics, environmental ethics, medical ethics, and social and political ethics.About the Author:
Edward Spence is a Research Fellow at the Centre for Applied Philosophy and Public Ethics at Charles Sturt University, Canberra, Australia.
Brett Van Heekeren is a lecturer in Advertising and Course Co-ordinator for the BA Communication – Commercial Radio, in the School of Communication at Charles Sturt University, Bathurst, Australia.
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