For graduate and undergraduate courses in Media Studies, Communication Ethics, Marketing Ethics, and Business Ethics.
Text focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Includes case studies and refers to current professional codes and practices in the Advertising Industry and contemporary ethical theory. One in the Basic Ethics in Action applied ethics series, edited by Michael Boylan.
"synopsis" may belong to another edition of this title.
Edward Spence and Brett Van Heekeren identify, examine, and evaluate ethical issues in advertising. The authors understand advertising as "the process of the communication of advertising messages of persuasion directed at consumers..." Combining cases with ethical analysis, the authors focus on numerous areas of advertising, including codes of ethics, the media, truth in advertising, and new technologies in advertising.
Advertising Ethics is the ninth book in the series Basic Ethics in Action, edited by Michael Boylan, which is a major new undertaking by Prentice Hall covering several areas in applied ethics, including business ethics, environmental ethics, medical ethics, and social and political ethics.About the Author:
Edward Spence is a Research Fellow at the Centre for Applied Philosophy and Public Ethics at Charles Sturt University, Canberra, Australia.
Brett Van Heekeren is a lecturer in Advertising and Course Co-ordinator for the BA Communication – Commercial Radio, in the School of Communication at Charles Sturt University, Bathurst, Australia.
"About this title" may belong to another edition of this title.
Book Description Pearson, 2004. Paperback. Book Condition: New. Bookseller Inventory # P110130941212
Book Description Prentice Hall. Book Condition: New. Brand New. Bookseller Inventory # 0130941212
Book Description Pearson. PAPERBACK. Book Condition: New. 0130941212 New Condition. Bookseller Inventory # NEW6.1038953
Book Description Pearson, 2004. Paperback. Book Condition: New. Bookseller Inventory # DADAX0130941212
Book Description Prentice Hall, 2004. Paperback. Book Condition: Brand New. illustrated edition. 160 pages. 9.00x6.75x0.25 inches. In Stock. Bookseller Inventory # zk0130941212
Book Description Pearson, 2004. Paperback. Book Condition: New. book. Bookseller Inventory # 0130941212
Book Description Pearson, 2004. Book Condition: New. Brand new! Please provide a physical shipping address. Bookseller Inventory # 9780130941213
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801309412131.0