Aimed at students of business management and also at practising managers, this series covers the five main areas of - marketing, finance, personnel, production and operations, and language reference. Each of the four management books is based around those areas essential for learners who need to develop their knowledge of management principles and practices, together with business communication skills. All the management books draw on mainstream management texts used for teaching and on course throughout the world. The book covers: the role of marketing; analysis of market opportunities; buyer behaviour and market segmentation; product development and management; pricing; placing; promotion; and international marketing.
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Book Description Prentice Hall College Div, 1992. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0130934690
Book Description Prentice Hall College Div, 1992. Paperback. Book Condition: New. book. Bookseller Inventory # 0130934690
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801309346971.0