The Psychology Of Investing - Softcover

Nofsinger, John

Softcover

ISBN 10: 0130930245 ISBN 13: 9780130930248

Publisher: Routledge, 2001

Synopsis

The first book of its kind to delve into the fascinating and important subject of the psychology affecting investment. No other book provides this information because traditional finance focuses on developing the tools in which investors use to optimize expected return and risk. The author believes that understanding the psychology of investing is just as important as knowing the traditional investment topics. Combines behavioral knowledge from psychology, management, marketing, economics, and finance. Uses investment as well as non investment examples. For financial planners, investment managers, individual investors, or to be used as a training manual or reference in financial companies.

About this title

From the Back Cover:

Traditional finance has focused on developing the tools that investors use to optimize expected return and risk. Understanding the motivations behind this behavior is extremely important when applying these financial tools. This is the first text of its kind to delve into the fascinating and important subject of the psychology affecting investments!

Includes coverage of:

• Behavioral knowledge―Draws from psychology, management, marketing, economics, and finance.
  Students can easily understand the relevance, use, and importance of the material presented across different business disciplines.
• Examples of psychological biases―Illustrated with examples of everyday behavior, and the effect of psychological biases on investment decisions is then described.
  Shows students bow to overcome their biases to increase their wealth!
• Both investment as well as non-investment examples―Used throughout the text to illustrate how different concepts relate to investing.
  This approach first helps students see how the behavior covered relates to everyday life and then ties the behavior to investment decisions.

For more information on this and other Prentice Hall Finance titles, please visit our website at www.prenhall.com/finance

Synopsis:

For undergraduate and graduate Investments courses.The Psychology of Investing is the first text of its kind to delve into the fascinating and important subject of the psychology affecting investments. Traditional finance has focused on developing the tools which investors use to optimize expected return and risk. Understanding the psychology of investing will complement the material covered in traditional investments text.

About this edition

• Publisher: Routledge
• Publication date: 2001
• ISBN 10: 0130930245
• ISBN 13: 9780130930248
• Binding: Paperback
• Edition number: 1
• Number of pages: 95