Economics for Managers - Hardcover

Farnham, Paul G.

Hardcover

ISBN 10: 0130924253 ISBN 13: 9780130924254

Publisher: Pearson, 2004

Synopsis

For one semester MBA Managerial Economics courses.

 

To be competitive in today’s business environment, managers must understand how both Microeconomic and Macroeconomic forces must be considered when making business decisions.  This is the only book that provides business students and MBA’s with a thorough and applied understanding for both microeconomics and macroeconomics.

About this title

From the Back Cover:

Economic factors influence the profitability of all firms and businesses. The success of a firm depends upon the ability of its managers to make solid decisions based on these economic factors.

This text combines Managerial Economics coverage with Macroeconomic theory to prepare business managers to make sound economic-based decisions that are most beneficial to the firm.

Every chapter begins with "A Case for Analysis" and ends with applied end-of-chapter questions and exercises outlining the practices dealt with every day in the modern business world.

The text wraps up With a final section on Integrating the Frameworks. This section encourages students to combine the macro and the micro analysis learned in the text, act as managers, and make profitable business decisions.

For further exploration, please visit www.prenhall.com/farnham

About this edition

• Publisher: Pearson
• Publication date: 2004
• ISBN 10: 0130924253
• ISBN 13: 9780130924254
• Binding: Hardcover
• Edition number: 1
• Number of pages: 592