Data Warehousing and E-Commerce

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9780130911544: Data Warehousing and E-Commerce

This book offers the first start-to-finish blueprint for leveraging the power of data warehousing in e-Business. Leading consultant William Lewis reviews the current state of data warehousing, reviews how businesses are transforming themselves into multi-channel digital enterprises, and shows exactly how to leverage data warehousing in achieving these goals. Lewis shows how to define e-business IT architectures that take advantage of existing data warehouse resources; how to provide business Internet analytics via "data webhouses"; how to make the most of business information portals; how to handle storage cost-effectively, and much more. The book also includes detailed coverage of key technologies such as metadata repositories, JDBC and SQLJ, and XML. Each chapter concludes with a running case study from a hypothetical brick-and-mortar company seeking to leverage data warehousing as it transforms itself into a multi-channel digital enterprise. A supplemental section presents real-world case studies, as well as representative technologies from Microsoft, Bluestone, Epiphany, and other competitors. For IT professionals and business decision-makers working in e-Commerce, including database developers and managers; CIOs and IT directors; business analysts and strategists; marketing professionals seeking high-quality information about customers and trends; and many others.

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From the Back Cover:

Maximize e-commerce profitability with the power of data warehousing.

  • Apply data warehousing technologies to strengthen your e-business value chain
  • Mobilize your existing data, meta-data, and knowledge assets
  • Includes extensive real-world scenarios and examples

This book offers a start-to-finish blueprint for leveraging the power of data warehousing in e-business. Leading consultant William Lewis demonstrates exactly how to use data warehousing to support your transformation into a multichannel digital enterprise that delivers greater value and builds stronger customer relationships. Lewis demonstrates how to define e-business IT architectures that maximize existing databases and data warehouse resources; how to provide state-of-the-art e-business analytics via "data webhouses," and much more. Coverage includes:

  • The role of metadata repositories, JDBC, SQLJ, XML, and other e-Business technologies
  • Using data warehousing to enhance supply chains, value chains, and delivery channels
  • Representative solutions from Microsoft, Broadbase, E.piphany, and other leading players
  • Techniques for making the most of business information portals
  • Cost-effective e-business data warehouse storage solutions

Each chapter concludes with a running case study from a hypothetical brick-and-mortar company using data warehousing to support its transformation into a multi-channel digital enterprise.

Whether you're an e-business executive, IT professional, database specialist, analyst, architect, strategist, or marketer, Data Warehousing and E-Commerce will help you maximize the business value of every byte of data you own.

About the Author:

WILLIAM J. LEWIS has more than 20 years of IT experience, spanning the financial services, energy, software, and consulting industries. In addition to his current specializations in data warehousing and e-business, he has been a leading-edge practitioner and thought leader on topics such as CASE, database middleware, and meta-data repositories. He is currently Associate Director in the Analytic Business Solutions practice of Cambridge Technology Partners.

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William J. Lewis
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