This book offers the first start-to-finish blueprint for leveraging the power of data warehousing in e-Business. Leading consultant William Lewis reviews the current state of data warehousing, reviews how businesses are transforming themselves into multi-channel digital enterprises, and shows exactly how to leverage data warehousing in achieving these goals. Lewis shows how to define e-business IT architectures that take advantage of existing data warehouse resources; how to provide business Internet analytics via "data webhouses"; how to make the most of business information portals; how to handle storage cost-effectively, and much more. The book also includes detailed coverage of key technologies such as metadata repositories, JDBC and SQLJ, and XML. Each chapter concludes with a running case study from a hypothetical brick-and-mortar company seeking to leverage data warehousing as it transforms itself into a multi-channel digital enterprise. A supplemental section presents real-world case studies, as well as representative technologies from Microsoft, Bluestone, Epiphany, and other competitors. For IT professionals and business decision-makers working in e-Commerce, including database developers and managers; CIOs and IT directors; business analysts and strategists; marketing professionals seeking high-quality information about customers and trends; and many others.
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Maximize e-commerce profitability with the power of data warehousing.
This book offers a start-to-finish blueprint for leveraging the power of data warehousing in e-business. Leading consultant William Lewis demonstrates exactly how to use data warehousing to support your transformation into a multichannel digital enterprise that delivers greater value and builds stronger customer relationships. Lewis demonstrates how to define e-business IT architectures that maximize existing databases and data warehouse resources; how to provide state-of-the-art e-business analytics via "data webhouses," and much more. Coverage includes:
Each chapter concludes with a running case study from a hypothetical brick-and-mortar company using data warehousing to support its transformation into a multi-channel digital enterprise.
Whether you're an e-business executive, IT professional, database specialist, analyst, architect, strategist, or marketer, Data Warehousing and E-Commerce will help you maximize the business value of every byte of data you own.About the Author:
WILLIAM J. LEWIS has more than 20 years of IT experience, spanning the financial services, energy, software, and consulting industries. In addition to his current specializations in data warehousing and e-business, he has been a leading-edge practitioner and thought leader on topics such as CASE, database middleware, and meta-data repositories. He is currently Associate Director in the Analytic Business Solutions practice of Cambridge Technology Partners.
"About this title" may belong to another edition of this title.
Book Description Prentice Hall PTR, 2001. Paperback. Book Condition: New. book. Bookseller Inventory # 0130911542
Book Description Prentice Hall PTR, 2001. Paperback. Book Condition: New. Bookseller Inventory # DADAX0130911542
Book Description Prentice Hall International, 2001. Taschenbuch. Book Condition: Neu. Gebraucht - Wie neu Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. - Data Warehousing and E-Commerce (Englisch) 304 pp. Englisch. Bookseller Inventory # INF1000035584
Book Description Prentice-Hall. Book Condition: New. pp. 288. Bookseller Inventory # 5268844