There are many books on data warehousing, and even more on e-commerce, but few that describe the convergence of the two. This book will server as the guide to developers and IT managers on how to apply data warehousing architectural pinciples to the challenges that e-commerce brings.
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Maximize e-commerce profitability with the power of data warehousing.
This book offers a start-to-finish blueprint for leveraging the power of data warehousing in e-business. Leading consultant William Lewis demonstrates exactly how to use data warehousing to support your transformation into a multichannel digital enterprise that delivers greater value and builds stronger customer relationships. Lewis demonstrates how to define e-business IT architectures that maximize existing databases and data warehouse resources; how to provide state-of-the-art e-business analytics via "data webhouses," and much more. Coverage includes:
Each chapter concludes with a running case study from a hypothetical brick-and-mortar company using data warehousing to support its transformation into a multi-channel digital enterprise.
Whether you're an e-business executive, IT professional, database specialist, analyst, architect, strategist, or marketer, Data Warehousing and E-Commerce will help you maximize the business value of every byte of data you own.About the Author:
WILLIAM J. LEWIS has more than 20 years of IT experience, spanning the financial services, energy, software, and consulting industries. In addition to his current specializations in data warehousing and e-business, he has been a leading-edge practitioner and thought leader on topics such as CASE, database middleware, and meta-data repositories. He is currently Associate Director in the Analytic Business Solutions practice of Cambridge Technology Partners.
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Book Description Prentice Hall PTR, 2001. Paperback. Book Condition: New. 1st. Bookseller Inventory # DADAX0130911542
Book Description Prentice Hall International, 2001. Taschenbuch. Book Condition: Neu. Gebraucht - Wie neu Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. - Data Warehousing and E-Commerce (Englisch) 304 pp. Englisch. Bookseller Inventory # INF1000035584
Book Description Prentice Hall PTR, 2001. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-005-24-4196104
Book Description Prentice-Hall. Book Condition: New. pp. 288. Bookseller Inventory # 5268844
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801309115441.0