This is the definitive step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates to how to sell concepts. Individual chapters address hot issues in advertising development, and global advertising leaders contribute their secrets to success.
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Book Description Prentice Hall, 2002. Paperback. Book Condition: New. As new clean tight and bright Please email for photos. Larger books or sets may require additional shipping charges. Books sent via US Postal. Bookseller Inventory # 73882
Book Description Prentice Hall, 2002. Paperback. Book Condition: New. book. Bookseller Inventory # 0130908282