Ricky W. Griffin; Ronald J. Ebert Business

ISBN 13: 9780130904638

Business

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9780130904638: Business

For Introduction to Business courses.

This best-selling text provides students with a comprehensive overview of every aspect of business and the environment in which business prospers. Business, Sixth Edition, has captured the flavor and excitement of the new economy in all of its rapidly evolving practices. The new edition continues the book's user-friendly tradition and its commitment to relevant material and hands-on learning. It also focuses on people in business and the decisions they make on a daily basis. The authors have taken this commitment to new levels in an effort to provide more personal?and, at the same time, more practical?access to people who do business by letting students ask them questions about cutting-edge business issues and practices.

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From the Back Cover:

DON'T JUST READ. LEARN! What is an activebook?

An activebook is an interactive, online, digital book that completely integrates multimedia resources with the textbook to greatly enhance the student learning experience.

THE ACTIVEBOOK EXPERIENCE: Uses the Web for what it's good at!

An activebook takes full advantage of the online environment. Gearing Up quizzes highlight the chapter's central concepts. Active Examples and Active Exercises help students explore the chapter's most important points through video, audio, and text. Concept Checks allow students to test their understanding of the material at the end of major sections, with links back to appropriate coverage. Chapter Wrap-Ups include a practice quiz, which gives students a chance to test their knowledge. Dynamic content is updated as often as needed.

Lets students learn the way they learn best!

An activebook engages students of all learning styles through online print, audio, and video resources. The activebook experience is customizable by faculty and students. Students can annotate their activebook and customize their view of the book's dynamic resources.

Gives you more for less!

Despite the increased amount of multimedia and interactive content, activebooks cost less than traditional textbooks. Even though the core text is retained in print, the print component of an activebook is shorter than a traditional text. All boxed material, chapter summaries, exercises, and other content that can be made dynamic reside in the-online component of the activebook.

www.prenhall.com/myactivebook

About the Author:

Ricky W. Griffin, Texas A&M University Ronald J. Ebert, University of Missouri

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