Cases in Strategic Marketing Management (Cases in Strategic Mktg Manage)

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9780130894908: Cases in Strategic Marketing Management (Cases in Strategic Mktg Manage)

For courses in Marketing Strategy.

This new book fosters an understanding of marketing in Latin America in two ways: extensive cases that give readers information that is not readily available outside of Latin America, and extensive notes that help put the cases in context. The cases are written by two highly-respected authors who are specialists in the field.

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Quelch, John A., D'Andrea, Guillermo
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