The E-business (R)evolution: Living and Working in an Interconnected World - Softcover

Amor, Daniel

Softcover

ISBN 10: 013085123X ISBN 13: 9780130851239

Publisher: Prentice Hall, 1999

Synopsis

• Build the case for e-business and e-commerce; then learn how to choose the right technologies, avoid the legal (and other) pitfalls of e-business; and much more. Coverage includes:
• Planning for e-business: back office systems, technology choices, ISPs, and architecture.
• Marketing that works: personalization, content, affiliates, localization, promotion, advertising, measurement, and more.

About this title

Review:

There are many handbooks which claim to provide both guidance on formulating Internet strategies and an understanding of what does--and does not--make the Internet tick. Few live up to the expectations built up by their dust jacket, but this one comes closer than most. Marketed as a handbook for entrepreneurs and executives working on e-business plans, the book covers both technical and strategic aspects of what is for many a daunting and too often misunderstood new medium.

Making money is a key issue for many Internet newcomers, and Amor devotes space to good-practice issues like monitoring competitors as well as the more obvious topic of handling payments. Here as elsewhere he outlines the alternative approaches, explaining their pros and cons, and providing real-world usage examples, but never delving so deep as to loose the non-technical reader. It is no good having a great Web site if nobody ever visits it, and in another key section of the book Amor offers advice on marketing on the Internet. Elsewhere he covers more technical topics like handling images and using JAVA, while further chapters tackle search engines and the complex area of data security. Towards the end of the book Amor takes a look into the future, giving today's entrepreneurs an idea of how to plan their Internet presence with an eye on tomorrow.

The E-business (R)evolution is liberally peppered with references to Web sites so readers can conduct their own research and follow up interesting leads. Any non-technical or semi-technical person thinking of taking their business onto the Internet would do well to read this book. --Sandra Vogel

From the Publisher:

Table of Contents
CONTENTS

I. THE FOUNDATION.

1. INTRODUCTION TO INTERNET BUSINESS.

Being Online. Defining E-business. Reasons for Going Online. Differentiating between E-business Categories. Using the New Paradigm of E-business.

2. PREPARING THE ONLINE BUSINESS.

Competitor Analysis on the Internet. The Fourth Channel. Paradigms in the New Economy. Driving Business Process Re-engineering. Designing, Developing, and Deploying the System.

3. SELECTING THE TECHNOLOGY.

Internet Networking. Exploring the IT Infrastructure. Deciding on the Enterprise Middleware. Choosing the Right Enterprise Applications. Building the E-business Applications.

4. AVOIDING LEGAL ISSUES.

Global Contracts. The Web Site. Encryption Algorithms. Developing a Dark Site.

5. MARKETING STRATEGIES ON THE WEB.

Internet Marketing Technologies. Web-Design. Attracting Visitors to your Site. Virtual Societies. Localization. Promoting Your E-business. Banner Ad Campaigning. Online Measurement. One-to-One Marketing. Direct Marketing. Choosing the Right ISP.

II. E-BUSINESS APPLICATIONS.

6. SEARCH ENGINES AND PORTALS.

Searching the Internet. The Future of Searching. Intelligent Network Agents. Portal Sites, the New All-in-One Mega Web Sites.

7. SHOPPING AND ORM SOLUTIONS.

Online Shopping. Shopping Solutions. Implications of the New Economy. Electronic Software Distribution. Configurator Tools. Operational Resources Management. Joining the Shopping and the ORM Solution.

8. INTERACTIVE COMMUNICATION EXPERIENCES.

The Basics. Moderating Online Meetings. Internet Chat Solutions. Internet-based Trainings.

III. INTERNET TECHNOLOGIES.

9. COMPARING WEB TECHNOLOGIES.

Finding the Right Browser. The Hypertext Markup Language. The Dynamic Web. Dynamic Server Concepts. Web Application Servers. The Extensible Markup Language. Plug-ins. JavaScript.

10. SECURITY ON THE INTERNET.

Creating a Security Strategy. Cryptographic Tools. Applications of Cryptology. Privacy on the Internet. Fighting Virus and Hoax Virus Warnings. Conflicts in the Information Age. Client-based Security. Server-based Security.

11. DEALING WITH JAVA.

Introducing Java. Java Foundation Classes. JINI. JavaBeans. InfoBus. Resolving Possible Java Issues. Avoiding the Java Wars. The Future of Java Computing.

12. IMAGING ON THE INTERNET.

Image Business. Image Concepts. The FlashPix Format. QuickTime VR. VRML. Comparing Imaging Technologies. The Future of Imaging.

13. PAYING VIA THE NET.

The Payment Business. Post-paid Payment Systems. Instant-paid Payment Systems. Pre-paid Payment Systems. Comparing Payment Technologies. The Future of Payment.

IV. THE PRESENT FUTURE.

14. THE OPEN SOURCE COMMUNITY.

Information Wants to Be Free. Free Software Projects. Open Source Projects. Moving Your Company from Products to Services. Introduction to Open Hardware. Outlook into the Future.

15. PERVASIVE COMPUTING.

Internet Services. Device-to-device Communication. Information Exchange. Service Broadcasting. The Vision. Comparison of Pervasive Computing Technologies. The Future of Pervasive Computing.

16. BEYOND PERVASIVE COMPUTING.

Technical Outlook on the Future. Looking into the Future of Business. The Societal Impact. A GLOSSARY OF E-BUSINESS TERMS. B EXAMPLE INTERNET BUSINESS ARCHITECTURE. @AHEADS = The Business Idea. Marketing on the Web. Implementation of the Service. Outlook into the Future. C USEFUL WEB ADDRESSES. Business. Comics. Computers. Fun. Hacking Related Sites. Internet Organizations. Mailing Lists. News. Search Engines. Software Development.

SUBJECT INDEX.

© 2000,

About this edition

• Publisher: Prentice Hall
• Publication date: 1999
• ISBN 10: 013085123X
• ISBN 13: 9780130851239
• Binding: Paperback
• Edition number: 1
• Number of pages: 670