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Consumer Behavior: United States Edition - Hardcover

 
9780130841292: Consumer Behavior: United States Edition
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For undergraduate or first year MBA students.

This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions.

"synopsis" may belong to another edition of this title.

Synopsis:
Taking a "market segmentation approach", this text balances consumer behaviour concepts with research and applied marketing techniques. For the seventh edition the strategic marketing perspective has been intensified, and there are practical examples, drawn mainly from the hi-tech industries.

"About this title" may belong to another edition of this title.

  • PublisherPearson
  • Publication date1999
  • ISBN 10 0130841293
  • ISBN 13 9780130841292
  • BindingHardcover
  • Number of pages512
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9780130859143: Consumer Behavior: International Edition

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ISBN 10:  0130859141 ISBN 13:  9780130859143
Publisher: Pearson, 1999
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  • 9780273677567: Value Pack: Consumer Behvior

    Prenti..., 2002
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