For undergraduate or first year MBA students.
This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions.
"synopsis" may belong to another edition of this title.
Book Description Pearson Education. Hardcover. Book Condition: New. 0130841293 Ships promptly from Texas. Bookseller Inventory # GRW5467SGGG030217H0814A
Book Description Pearson Education, 1999. Hardcover. Book Condition: New. book. Bookseller Inventory # 0130841293
Book Description Pearson Education, 1999. Hardcover. Book Condition: New. 7th. Bookseller Inventory # DADAX0130841293
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801308412921.0
Book Description Prentice Hall PTR. Soft cover. Book Condition: New. New, 7th Edition .US Edition,To be delivered in 3-5 business days via FedEx or UPS. Premium quality books. Bookseller Inventory # 0130841293
Book Description Prentice Hall, Upper Saddle River, NJ, 1999. Hardcover. Book Condition: New. 7th Edition. The book is New, The cover is in Very Nice condition. Multiple copies available this title. Quantity Available: 3. Category: Business, Finance & Marketing; Psychology & Psychiatry. ISBN: 0130841293. ISBN/EAN: 9780130841292. Pictures of this item not already displayed here available upon request. Inventory No: 1560758573. Bookseller Inventory # 1560758573