Consumer Behavior (Prentice Hall international editions)

 
9780130812551: Consumer Behavior (Prentice Hall international editions)

For sophomore/junior-level courses in Consumer Behavior and Consumer Psychology in the department of Marketing, and for use in MBA courses.

  • Using a lively writing style, examples that relate directly to students as consumers, and “cutting-edge” research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience. It not only probes the psyche of the American consumer, but also considers the many other consumers around the world whose diverse experiences with buying, having, and being are equally valid and vital to understand.
  • Uses a psycho-social, behavioral approach.

"synopsis" may belong to another edition of this title.

Review:

This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It highlights the diversity of European values, popular culture, lifestyles, and consumption. This second edition has been completely revised and updated and is supported by Websites for both students and lecturers (with downloadable Instructor's Manual and PowerPoint presentations)

Vol. 26, Issue 1, Journal of Consumer Policy.

From the Back Cover:

Consumer Behaviour

Third European Enhanced Media Edition

 

New and exclusive to this Enhanced Media Edition:

 

  • Interactive e-study guide full of animated exercises adds colourful depth to each topic – great for revision
  • Quick tests throughout each chapter to enhance and test your knowledge
  • Find out what kind of consumer you are by taking self-assessment quizzes.

 

Follow these three steps to get the most out of this Enhanced Media Edition:

 

    1. Visit the Consumer Behaviour companion website at www.pearsoned.co.uk/solomon
    2. Register your own personal account using the access code supplied with this copy of the Enhanced Media Edition
    3. Access valuable learning resources to help you pass your course:

- Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses

- Enhance your revision with the interactive e-study guide

- Use the online Glossary and Flashcards to check and test your understanding of the key terms

- And much more!

"About this title" may belong to another edition of this title.

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Michael R. Solomon
Published by Pearson 01/08/1998 (1998)
ISBN 10: 0130812552 ISBN 13: 9780130812551
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Book Description Pearson, 1998. Paperback. Book Condition: Good. Consumer Behavior (Prentice Hall international editions) This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9780130812551

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Book Description Pearson, 1998. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Bookseller Inventory # 4076923

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Book Description Pearson, 1998. Book Condition: Fair. This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Bookseller Inventory # 3476746

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Michael R. Solomon
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ISBN 10: 0130812552 ISBN 13: 9780130812551
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Book Description Pearson, 1998. Paperback. Book Condition: Very Good. Consumer Behavior (Prentice Hall international editions) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780130812551

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