ActiveBook, Excellence in Business Communication (5th Edition)

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9780130663696: ActiveBook, Excellence in Business Communication (5th Edition)

This book offers users the tools they need to succeed in today's workplace by developing their essential communication skills. Three easy-to-follow steps (planning, writing, and completing business messages) offer learners a practical strategy for writing and delivering business messages. Abundant sample documents demonstrate how to apply the principles being discussed. This is the only book that offers business communication experience in every chapter through real-world “on-the-job” simulations featuring actual companies and real-world business documents. These simulations provide a unique opportunity to apply concepts to real events and to sharpen business communication problem-solving skills. A five-part organization covers the foundations of business communication; the three-step writing process; letters, memos, e-mail, and other brief messages; reports and oral presentations; and employment messages. For business professionals—at any level—seeking to improve their oral and written communication skills.

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From the Back Cover:

DON'T JUST READ. LEARN!

The activebook™ experience is an interactive, online, digital book that integrates multimedia resources with the textbook to greatly enhance student learning.

THE active book™ EXPERIENCE:

Uses the Web for what it's good at!
An activebook™ experience takes full advantage of the online environment. Gearing Up quizzes highlight the chapter's central concepts. Our Active Examples and Active Exercises help students explore the chapter's most important points through video, audio, and text. Our Active Concept Checks allow students to test their understanding of the material at the end of major sections, with links back to appropriate coverage. Chapter Wrap-Ups include a practice quiz, which gives students a chance to test their knowledge. Dynamic content is updated as often as needed.

Lets students learn the way they learn best!
The activebook™ experience engages students of all learning styles through our online print, audio, and video resources. Students can annotate their activebookT11 experience and customize their view of the book's dynamic resources.

Gives students more for less!
The activebook™ experience gives students multimedia and interactive content, and costs less than traditional textbooks. Even though the core text is retained in print, the print component is shorter than a traditional text. The boxed material, chapter summaries, exercises, and other content that can be made dynamic reside in the online component.

www.prenhall.com/myactivebook

Excerpt. Reprinted by permission. All rights reserved.:

What Is an Activebook?

The activebook is a new kind of textbook that combines the best elements of print and electronic media. In addition to this print version, you'll have access to an online version of your book that is enhanced by a variety of multimedia elements. These include active exercises, interactive quizzes, and poll questions. These elements give you a chance to explore the text's issues in more depth.

How to Redeem Your Access Code

Redeeming your access code is fast and easy. To complete this one-time registration process, go to www.prenhall.com/myactivebook. Follow the new user fink to register and redeem your access code. Enter the access code bound inside your book, and complete the simple registration form. When you are done, click submit. It will take a few minutes to redeem your access code, and then you will be taken to your activebook homepage.

The Activebook Experience Homepage

In this section you'll become acquainted with the features of an activebook. Once you're familiar with the features and their functions, you'll be on your way to getting the most from your activebook.

Finding Your Professor

If your professor has posted course material, you can create a link to him or her on your activebook homepage. Once connected to your professor, you can access the syllabus, view messages from him or her, and e-mail him or her.

Viewing Your Professor's Syllabus

If your professor is using the syllabus feature, click the syllabus link to check assignments and course announcements.

Exploring Your Activebook

When you're ready to begin, select a chapter. You will find active elements throughout the chapter. They are the key components that make an activebook active. In every chapter you will find: the what's ahead section, objectives, active concept checks, key terms, and a chapter wrap-up. Each chapter may also include a gearing-up quiz; audio examples or exercises; active polls; and active figures, maps, and graphs.

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John V. Thill, Courtland L. Bovee
Published by Prentice Hall (2002)
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John V. Thill; Courtland L. Bovee
Published by Prentice Hall (2002)
ISBN 10: 0130663697 ISBN 13: 9780130663696
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