Franchising: The Business Strategy That Changed the World

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9780130656087: Franchising: The Business Strategy That Changed the World

In today's rocky business environment, with large redundancies at major corporations, many people are thinking of going into business themselves. Owning a franchise is an option. This book highlights the obstacles that founders of various franchises have overcome, describes the transition from small business to international enterprise, and reveals how the world's best managed franchisors support their franchisees with a "partnership" relationship.

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Published by Prentice Hall Trade (1993)
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