Franchising: The Business Strategy That Changed the World

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9780130656087: Franchising: The Business Strategy That Changed the World

Anyone seeking to buy into one of the best franchise operations--where the failure rate is less than 5% vs. 65% for nonfranchise businesses--will find this fascinating report invaluable in making the right choice. Featured in this book are in-depth profiles of ten of the most successful companies in the history of franchising . . . including Dunkin' Donuts, Midas Mufflers, and H&R Block. 6 x 9.

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From Library Journal:

Franchising offers people the opportunity to own and operate their own business. What are the elements of a successful franchised business? The answer may be found through an examination of several of the leading franchises. This book, by a father-daughter business-writing team, presents profiles of ten notable franchises: McDonalds's, H & R Block, Century 21, Dunkin' Donuts, Duskin Co., Holiday Inn Worldwide, Pizza Hut, Servicemaster, Southland Corp. (7-Eleven), and Midas Mufflers. The authors include in these profiles biographies of the founders and interviews with franchisees. The work should prove useful to those interested in business history and to prospective franchisees, though a bibliography would have been a helpful addition. Recommended for all business collections.
- Lucy Heckman, St. John's Univ. Lib., N.Y.
Copyright 1993 Reed Business Information, Inc.

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