Airline: A Strategic Management Simulation: United States Edition - Softcover

Smith, Jerald R.; Golden, Peggy A.

Softcover

ISBN 10: 0130654884 ISBN 13: 9780130654885

Publisher: Pearson, 2001

Synopsis

Airline: A Strategic Management Simulation is now managed by INTERPRETIVE SIMULATIONS.  For more information about the revised simulation, please contact Interpretive Simulations at http://interpretive.com/rd5/index.php?pg=contact_us or visit their website at  www.interpretive.com

 

 

 

 

For courses in Strategic Management, Business Policy, and Marketing Strategy.

Easy to start-up and use―even for students and instructors with no computer experience―this Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the web.

 

About this title

Synopsis:

For courses in Strategic Management, Business Policy, and Marketing Strategy. Easy to start-up and use-even for students and instructors with no computer experience-this Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the web.

About this edition

• Publisher: Pearson
• Publication date: 2001
• ISBN 10: 0130654884
• ISBN 13: 9780130654885
• Binding: Paperback
• Edition number: 4
• Number of pages: 120