Items related to Service Management and Operations
for undergraduate and graduate courses in Service Management or Service Operations Management.
This text takes a multidisciplinary perspective. Drawing upon research from economics, consumer behavior, marketing, strategy and operations management, it offers coverage of the topics relevant to service management and operations. The text first introduces the major concepts of service, then how to build the service system to create customer value, followed by operational issues and some of the tools for managing a service operation.
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- PublisherPearson College Div
- Publication date2000
- ISBN 10 0130563447
- ISBN 13 9780130563446
- BindingHardcover
- Edition number2
- Rating
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