Leisure Travel: A Marketing Handbook

0 avg rating
( 0 ratings by GoodReads )
 
9780130493170: Leisure Travel: A Marketing Handbook

For undergraduate/graduate intermediate and advanced courses in Travel and Tourism, Tourism Development, Business Travel Management, and overviews on the History of Travel and Tourism.

A useful and pragmatic approach to understanding how to market travel products and destinations, Leisure Travel enables students to understand the needs of different types of travelers based on their personality profiles. The book offers a unique historic perspective, based on the author's more than 35 years of experience as a consultant and researcher to industry leaders, along with case examples of how to increase tourism and grow the leisure travel market.

"synopsis" may belong to another edition of this title.

About the Author:

Stanley C. Plog. The career of Stanley C. Plog spans the worlds of academia, professional consulting, and business development. He founded Plog Research, Inc. and was its Chairman and CEO. The company serves a broad segment of the travel industry throughout the world, including airlines, hotel chains, destinations, cruise lines, rental car companies, and travel media. At UCLA, he was first the academic director of the Training Program in Social Psychiatry and formed the Urban Observatory, a social problems study center.

The popular press has labeled him "Dr. Destination" for his ability to turn around destinations and resort areas that face declining revenues. His accomplishments include helping rejuvenate troubled airlines, cruise lines, hotel groups, and other travel-related companies. He frequently speaks at major travel conferences worldwide, and is a regular contributor to ASTA Agency Management, Travel Weekly, and other trade publications. Dr. Plog is also an editor for the Journal of Travel Research and the Cornell Hotel and Restaurant Administration Quarterly. He has written two other books on travel (Leisure Travel: Making it a Growth Market ...Again!, and Vacation Places Rated). Currently, he operates as an independent consultant, continues to assist his previous company (now owned by NFO Worldwide), services an online research company (Equation Research), and provides guidance to destinations and travel suppliers.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Plog Ph.D., Stanley C.
Published by Pearson
ISBN 10: 0130493171 ISBN 13: 9780130493170
New PAPERBACK Quantity Available: 1
Seller
glenthebookseller
(Montgomery, IL, U.S.A.)
Rating
[?]

Book Description Pearson. PAPERBACK. Book Condition: New. 0130493171 Brand new, Never used!. Bookseller Inventory # Z0130493171ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
25.17
Convert Currency

Add to Basket

Shipping: 2.42
Within U.S.A.
Destination, Rates & Speeds

2.

Plog Ph.D., Stanley C.
Published by Prentice Hall (2003)
ISBN 10: 0130493171 ISBN 13: 9780130493170
New Softcover Quantity Available: 1
Seller
Book Deals
(Lewiston, NY, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2003. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: I. PERSPECTIVES ON LEISURE TRAVEL. 1. A Personal View of the Travel Industry. 2. An Industry That Changed the World.II. THE PSYCHOGRAPHICS OF TRAVEL. 3. Why Destinations Rise and Fall in Popularity. 4. The Psychographics of Travel Segments. 5. The Demographics of Travel. 6. Why Destinations Decline in Popularity and Nobody Ever Does Anything About It.III. MARKETING LEISURE TRAVEL. 7. Some Overlooked Elements of Good Promotional Strategies. 8. The Importance of Positioning and Branding. 9. Using Psychographics for Effective Marketing. 10. Repositioning Destinations for Maximum Growth. 11. Positioning Travel Suppliers A Case Example: The Airlines.IV. BUILDING A FUTURE FOR LEISURE TRAVEL. 12. A Delicate Balance for the Future of Travel. 13. Leisure Travel Now More Important Than Ever. 14. Ensuring a Future for Leisure Travel. Bookseller Inventory # ABE_book_new_0130493171

More Information About This Seller | Ask Bookseller a Question

Buy New
41.05
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Plog Ph.D., Stanley C.
Published by Prentice Hall (2003)
ISBN 10: 0130493171 ISBN 13: 9780130493170
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2003. Paperback. Book Condition: New. book. Bookseller Inventory # 0130493171

More Information About This Seller | Ask Bookseller a Question

Buy New
41.06
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Plog Ph.D., Stanley C.
Published by Prentice Hall (2003)
ISBN 10: 0130493171 ISBN 13: 9780130493170
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2003. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0130493171

More Information About This Seller | Ask Bookseller a Question

Buy New
39.80
Convert Currency

Add to Basket

Shipping: 3.22
Within U.S.A.
Destination, Rates & Speeds

5.

Plog Ph.D., Stanley C.
Published by Prentice Hall
ISBN 10: 0130493171 ISBN 13: 9780130493170
New Quantity Available: > 20
Seller
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Book Condition: New. Brand New. Bookseller Inventory # 0130493171

More Information About This Seller | Ask Bookseller a Question

Buy New
51.02
Convert Currency

Add to Basket

Shipping: 2.83
Within U.S.A.
Destination, Rates & Speeds

6.

Plog Ph.D., Stanley C.
ISBN 10: 0130493171 ISBN 13: 9780130493170
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801304931701.0

More Information About This Seller | Ask Bookseller a Question

Buy New
56.48
Convert Currency

Add to Basket

Shipping: 3.22
Within U.S.A.
Destination, Rates & Speeds

7.

Plog Ph.D., Stanley C.
Published by Pearson (2003)
ISBN 10: 0130493171 ISBN 13: 9780130493170
New Paperback Quantity Available: 3
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Pearson, 2003. Paperback. Book Condition: New. Bookseller Inventory # P110130493171

More Information About This Seller | Ask Bookseller a Question

Buy New
71.17
Convert Currency

Add to Basket

Shipping: 2.41
Within U.S.A.
Destination, Rates & Speeds

8.

Plog Ph.D., Stanley C.
Published by Prentice Hall (2003)
ISBN 10: 0130493171 ISBN 13: 9780130493170
New Softcover Quantity Available: > 20
Seller
Palexbooks
(Sanford, NC, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2003. Book Condition: New. Brand new! Please provide a physical shipping address. Bookseller Inventory # 9780130493170

More Information About This Seller | Ask Bookseller a Question

Buy New
92.31
Convert Currency

Add to Basket

Shipping: 2.42
Within U.S.A.
Destination, Rates & Speeds